Tens of thousands of sets of furniture, there are still many buyers The person in charge of Red Star International Home said: "High-end furniture is definitely more" noble "than ordinary furniture. If you consider the price, a set of leather sofas can cost as much as 20,000 to 30,000 yuan, including more than 100,000 yuan. It is generally required to spend more than 30,000 yuan to complete a complete set of furniture for a master bedroom. If it is a luxury brand furniture, the price is more scary, and some even a bed can be as high as several hundred thousand yuan. " According to the person in charge, the reason why high-end furniture is expensive is that it is superior in material, usually using high-quality materials and fine workmanship; second, it is fashionable and reasonable in style and shape, and has cultural charm. Even if it is used for many years, it will not look "old-fashioned". "Nanjing consumers are becoming more and more able to bear high-end furniture. Even high-end furniture, there is no shortage of buyers." Because consumer demand for high-end furniture is constantly expanding, many home stores are targeting the high-end furniture market for future development. Ji Xiaowen, deputy general manager of Red Star International Home Furnishing, said: "After the opening of the Olympic Sports Store, we will further strengthen the image of the center of the world's first-class brands in the Central Road Store. " Considering consumption radius, positioning depends on demand The layout of the old-fashioned stores is relatively old, and it is not enough to rely on the previous popularity and influence. Nowadays, younger buyers have higher requirements on the environment and fashion, so some stores have changed their shopping environment. Yonglong Home Furnishing Hexi Store is also going to take the high-end international brand route. Wan Wenyi, general manager of Yonglong Home Furnishing, explained this way. He said: "This upgrade is our decision after re-evaluating the consumption radius of Hexi." According to the survey of real estate owners, they found that the potential consumer group of Hexi store has a certain economic ability, longing for a modern and stylish home environment, and has high requirements for product quality. "If we continue to operate with our current product portfolio, we may not be able to meet consumer demand." The choice to upgrade the Hexi store instead of upgrading the Kazi store, Wan Wenyi said is also based on their market research. "Yuexing and Hongxing have large-scale shopping malls, good environment, and high-end products in Kazimen. We really don't need to open a same type of home store on the same street." Continuing the brand image, upgrading the "soft and hard" A few days ago, the upgrade of the facade of Yuexing Home Furnishing Store has been basically completed. The new facade is exactly the same as the European style of Yuexing Kazi store, which is very eye-catching. According to the relevant person in charge of Yuexing Home Furnishing, while upgrading the facade, Yuexing will also improve the internal environment of the Yixianqiao store and "exchange blood" for the internal brand. After the transformation is completed, Yuexing will become a large-scale comprehensive home store that brings together world-renowned home furnishing brands and more complete services. When talking about the reason for the upgrade, the person in charge was deeply touched. "After more than ten years of development and precipitation, Yuexing has become a well-known brand of Nanjing citizens. However, with the further improvement of the living standards of Nanjing citizens, people's requirements for the quality of home life are also changing. The current store environment and brand structure have been Can't meet consumers' requirements for high-quality home life. In order to meet the shopping needs of consumers and continue to maintain the image of Yuexing Home's high-end quality home stores, the group decided to re-upgrade Yuexing Home's Yixianqiao store. " Decoiler Machine,Coil Decoiler,Steel Coil Decoiler,Coiler Decoiler Shandong EN FIN CNC Machinery Co., Ltd , https://www.sdfincncmachine.com
Recently, the “big guys†in the Nanjing furniture store are busy with innovation: the facade of Yuexing Furniture ’s Yixianqiao store has been basically renovated, showing it with a new look; Yonglong Furniture has used it to decorate the Hexi store ’s exterior The green climbing plants on the facade have been planted; Red Star International Home Furnishing Central Road Store and Olympic Sports Store's road of misalignment has gone back and forth ... After watching the excitement, the reporter found that these three stores have invariably locked their future development goals in high-end Furniture market. Such a coincidence, is it a whim to follow suit, or a thoughtful scientific choice?