Star Buildings: High-end video intercom market can look forward to non-mainstream price war

In 2011, the regulation of real estate was mainly based on “limits.” As a building materials company with upstream and downstream real estate products, each company also had a unique move. It actively explored new engineering channels when the market prospects were not clear. Starlight Building, as a video intercom and smart home enterprise formerly known as a military industrial enterprise, also strives to compete in the high-end residential building intercom market by improving product positioning and obtaining higher product added value. Zhang Bing, general manager of Starlight Building, said in an interview with Sina Real Estate (microblogging). Although facing the adversity of real estate regulation, Xingguang’s buildings achieved a 30% growth in 2011, although the growth of engineering demand has slowed down. The demand for high-end video intercom systems is growing.



Starlight General Manager Zhang Bing

Zhang Bing said that with the large number of affordable housing units entering the market, it has a certain impact on the low-end residential market. Many real estate companies are brewing to adjust their own project positioning and launch high-end residential projects with higher added value. For video intercom companies, the declining start-up rate of residential real estate does have a certain impact on product sales. However, the demand for high-end residential high-end video intercom systems and building intelligent systems is increasing, so for the Star Buildings , 2011 still achieved a good performance growth. At the same time, the acceleration of affordable housing construction is a major addition to the demand for low-end video intercom systems.

For the real estate engineering market in 2012, Zhang Bing is still optimistic. Zhang Bing said that any market has ups and downs, and the real estate engineering market is no exception. The only thing that can be done by an enterprise is to enhance its core competitiveness and become a leading company in the industry. In the future, the building intercom will be informatized; the smart home will develop in the direction of integration, as enterprises must strive to provide owners with a safer and more comfortable living experience through technological innovation. Although the video intercom industry has always faced the disadvantages of price wars and low-price competition, developers have become increasingly rational in their purchasing. They pay more attention to low-cost products and pay more attention to factors such as product positioning, performance, brand influence, and engineering service capabilities. Competition is difficult to become the mainstream of the market.