Experts predict that the flooring industry will be dominated by strong brands in the future

Experts predict that in the future, the flooring industry will emerge with strong brands and strong brands. In response to the expert's argument, some people echoed it, while others held it. For this reason, the author cast this view to the industry. Above, we will listen to their views:

When it comes to whether the floor industry will emerge in the future, whether the floor industry will emerge in the format of the big brands or not, the vice chairman of the Wood Flooring and Fluency Amateur Committee of the China Wood and Wood Finishing Association Yang Meixin understands that the flooring industry will flourish in the spring and there will be no big brands in the industry. Format. Yang Meixin, vice president of performance: After the growth of the flooring industry suffers from ''caustic rain'', the pressure on many corporate operators immediately surged. However, companies should make it clear that the rigid market needs have already been placed in front of companies: during the 12th Five-Year Period, the equipment has been upgraded to more than 51%. China’s real estate property association’s coordinators have recently disclosed to the public that during the “12th Five-Year Plan” period, the total number of residential buildings in the world is relatively large. It is estimated that the annual allocation of commodity housing may be 6 million sets, and the guaranteed housing project will be 5 million. Set of cloths.

How to catch these growth opportunities depends on how the company manages. Here, Yang Meixin, vice president of the small and medium-sized flooring companies have also initiated its own initiative: the nature of SMEs is stronger, in the process of growth must be held in the market segmentation: first and foremost have discarded selected target consumption groups; Secondly, it is necessary to open up the floor products that respond to the target group in a targeted manner. That is to say, to identify and adapt to the characteristics of the target consumer groups, develop, plan, and launch absolute floor products to catch the appetite of the target market consumers. To gain more market share.

At the same time, Yang Meixin, vice president of the industry believes that the industry in the growth process, spit old and new is deformed, which is a certain discipline industry growth. In this discipline, as long as those eyes look like beans, plans and strengths, companies with no skills to refurbish will be eliminated by the market, which will lead to death. And for the splendid, technologically refurbished SMEs can take this opportunity to grow better.

In view of the difference in the branding format of the flooring market in the future, the floor industry veteran - Gao Zhihua, chairman of the China Wood and Wood Finishing Association's Amateur Committee for Smooth Wood Flooring, thinks that the situation facing the flooring industry is very severe, and it deals with the small scope of the plan and the economy. Poor air power, no brand effect, and powerful floor companies that only know the price war, either starved to death or they were killed. In short, powerful flooring companies cannot stop the fight against the death penalty.

Of course, the thirty-sixth plan is a sensible plan for resolution, and it will only get more and more surplus. At the same time, Chairman Gao Zhihua clearly understood the author's own view: In the future, the flooring industry is determined to be strong, strong, and weak. In view of the differences in the brand-led market of the flooring industry in the future, Xu Liufeng, deputy secretary-general of the Wood Floor Fluency Amateur Committee of the China Timber and Wood Products Flow Association, said to the author: ''In the future, the flooring market will be determined to be the same as the home appliance market. However, this is a necessary time. ''For example, there is a problem of capital management in all walks of life, and the flooring industry is not an exception. Today, the flooring industry faces an indisputable fact: Global capital is in short supply, and material costs have increased substantially. Capital shortages will surely incur a surge in the cost of floor billets, which will surely make it difficult for most companies to break into the capital bottleneck. As long as most companies with large stocks of billets are able to grow in the market, they will do well. Therefore, it can be said that in the future competition of the flooring industry, whoever controls the wood supply chain of capital will win the opportunity for growth.