What will happen in the Year of the Rabbit home furnishing company? A reporter's investigation found that the consumption restraint brought by real estate regulation did not hinder the company's progress. Some brand companies have just introduced countermeasures just after the Spring Festival, hoping to cut more cakes in the new year. To sum up, the development model of home furnishing enterprises in the Year of the Rabbit is nothing more than three types: one is the full bloom type, the other is the rapid and aggressive type, and the third is to prepare for the hairstyle. Hundred flowers blooming type: frequent new products "Instead of winning the market with price wars, we should rely on the trick of product innovation or product upgrade, and strive to let all flowers bloom to enable customers to enjoy a better home life." At the beginning of 2011, facing the questions about the New Year's development plan thrown by peers Gu Xin, General Manager of Simmons Beds Beijing in the United States, proposed the development model of "full bloom". After entering the Beijing market for five years, Simmons will introduce 2-3 new products from the United States every year based on the Chinese sleeping habits. In 2011, Gu Xin ’s growth plan is still on the product, and the existing product will be fully upgraded and a new round of design innovation, such as increasing the use of the original product function, and strive to create a better quality of life for customers. The high-end Jianwei human furniture will also exert its strength in new products. With the Guangzhou Furniture Exhibition to be held in March, Jianwei will launch three new series of products in 2011, namely the Manhattan series that emphasizes the combination of wood and wood and highlights the Manhattan style It feels a little depressed but very consistent with the Miami series of current young people pursuing their individuality, and the New York noble series that can achieve a multi-color match. "After the exhibition, we will put the products that consumers are most concerned about in the online store on the official website, and increase sales through online shopping." Liu Zhengqiu, director of marketing for Jianwei Humanity Furniture, said. Rapid current type: Expansion against the market Although it is currently the period when the property market has the loudest control and the most intensive policies, many home furnishing companies are advancing against the market, and they are preparing for channel expansion or area expansion, which can be described as bravely advancing in the rapids. . The building materials economic and trade building, which has been rooted in Dongtucheng Road, Beicheng, Beijing for more than ten years and is known as the "old high-end home store in Beijing", is also planning to move in this year of the rabbit. "We are accumulating strength and preparing to copy our high-end stores to other places to find out if we can chain them nationwide." Li Ming, general manager of Jiancai Economic and Trade Building, revealed that there are already too many home furnishing professional markets in Beijing and the competition is more Fierce, if you want to expand, you will be optimistic about other provinces and cities, especially other first- and second-tier cities, because doing high-end does require a strong purchasing power. As for the actual home, expansion is regarded as the main theme of 2011. "In 2010, we achieved sales of 15 billion yuan. In 2011, we exceeded 20 billion yuan with no problem. This is the increase in sales of existing stores. On the other hand, we will have 10-15 new stores opening, bringing New sales performance. "Wang Linpeng, the president of the actual home, said. Get ready for the hairstyle: Practice hard As the so-called family has different wonderful, in addition to frequent new products and expansion against the market, there is a relatively stable form of development, that is, to practice internal skills, in order to gain momentum in other days. Statistics show that in 2010, the sales of commercial housing in first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen declined significantly. Naturally, it is not easy for the upstream to tighten the downstream. For this reason, some home furnishing companies simply contracted to repair their internal power and improve the "warm protection" and Competitiveness. Panasonic lighting, which has been actively advocating product innovation, is a typical example. In 2010, Panasonic formulated a strategy for enhancing competitiveness of new products. In one fell swoop, it launched two products with the highest luminous efficiency on the market, the "Cube Cube" and imported switches made of pure metal panels, and achieved impressive results. The sales of more than 1 million yuan were exceeded, which greatly exceeded the original forecast. "This year we feel that the sales volume in first- and second-tier cities will be turbulent due to the impact of the property market, so we adjusted our strategy and put the work center on product quality." Ma Jinbao, director of the business planning department of Panasonic Electric (China) Co., Ltd., said that for the switch As far as products are concerned, style refurbishment is of little significance, and quality and function are the core. Therefore, we will strictly control the quality and win by quality. The earliest introduction of equipment from the Netherlands, and now the number of Weimai wallpapers in the country with nearly 800 stores also regards quality as an important aspect of practicing "internal strength". "According to the statistics of our peers, there are now nearly 200 domestic wallpaper manufacturers, with a production capacity of about 400 million rolls, and in 2010, China's usage is about 150 million rolls, so what to do if there are so many left How can we avoid becoming a 'leftover'? We must definitely find a way in quality. "Sun Lifu, chairman of Weimai Wallpaper, pointed out that in market competition, product quality and service must keep up, and this article applies in any field. "Development is the last word." Some people in the industry believe that regardless of the market trend, a certain amount of rigid demand always exists. The home consumer market will never lack demanders. Who can become a consumer to provide the required products, who can cut To bigger market cakes. Online auction is a market economic process that takes the Internet as the platform and competitive price as the core, establishes the communication and interaction mechanism between producers and consumers, and jointly determines the price and quantity to achieve equilibrium. The so-called online auction refers to the price negotiation and trading activities carried out on the Internet, that is, the use of the Internet to publicly publish the information of the goods or services to be tendered on the website, and sell it to the highest or lowest bidder through competitive bidding. Its essence is a market economic process that takes competitive price as the core, establishes the communication and interaction mechanism between producers and consumers, and jointly determines the price and quantity, so as to achieve equilibrium. 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