Furniture companies have three modes of survival, and they seem to have a good prospect.

Under the line

Under the guise of the line, it is not only small enterprises that work hard, but large enterprises completely ignore the Internet thinking and stick to their traditional routes. Many people are there.

Even furniture listed companies, giving up the so-called Internet thinking, focusing on offline operations, online fast-opening, and rapid breakthroughs are not rare. And their performance is vivid and common to the community. The performance of furniture listed companies is generally good. And some large companies that are not listed have achieved considerable economic benefits through offline stores.

Online leaps and bounds

Online and offline

Recently, the news of the well-known online seller Mellon will receive a $12.8 million investment from the listed company Dongyi Risheng, which is announced in the world, showing the home decoration enterprise's recognition of the online construction and offline experience mode; starting in Shenzhen An online rosewood sales company has been opening the line to experience the store at the beginning of this year.

The above examples are all online successes or the expansion of online entrepreneurs to the offline market. The case of a cool and lively one is the opposite. Cool Manju was initially successful online. Due to the clear trend, he decided to change his course and develop the online and offline sales mode. He was strongly resisted by the traditional offline dealers, and the number of sellers was greatly reduced. Nowadays, with the insistence of the company's top management, its online and offline parallel sales model has been established. This is an example of a successful online trip from the offline.

The future mainstream furniture sales model has two major characteristics: online and offline the same price; online station, promotion, offline experience.

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