Four Tips for Wardrobe Marketing

In the furniture sales industry, the competition is very fierce. How to take the lead in furniture sales. Especially wardrobe marketing, not sales professionals are not professional enough. Analysts believe that if you want to improve the wardrobe sales performance, you must master the effective source of customers, that is, we often say that the brand positioning system, the brand itself is facing the consumer group where they are, who they need, what kind of products they need , For what purpose consumption, etc., another one is the positioning of consumers, which is related to the understanding of the consumer's own basic data and characteristics of his personality needs. At the same time, information dissemination based on how to effectively establish target consumer groups is extremely important. In the actual combat process, it shows that we must master the effective source of tourists must do the following work:

1. Promotional promotion is not for promotion and promotion. Promotion is only for increasing the atmosphere and increasing tourists. Promotion is one of the main factors that increase consumer's desire to consume, especially in the wardrobe industry. The system and frequent promotion strategies can bring a large number of sales to the brand, but it is not only limited to certain promotional methods or within a certain period of time. Various festivals and customs can be used as the timing for selecting promotions, except for large ones. A few days away, such as Father's Day, Mother's Day, Dragon Boat Festival, Chung Yeung Festival, etc., these festivals can all be considered for promotion. At the same time, the promotion must be to enhance the brand value of the additional system, rather than reduce the value of the brand, so for the selection of promotions The way is very important.

2, the image (door image)

The design of the door head puts the first place in the terminal design. The first visual impression, the first enters the shop to experience the feeling to start from the door, many closet stores in reality did not pay attention to the storefront door packaging. It is like a sales product. It must be matched with a price tag to determine the purchase action of consumers and the value of brands and products in the minds of consumers. Therefore, the image of the door is the price tag of the entire brand and terminal image, and it is the brand communication Good advertising space.

3. Advertising is a must, and all advertising resources such as television, magazines, newspapers, community, outdoor and so on can be integrated and used. Small brands concentrate on advertising resources, make targeted mainstream advertising forms, and conduct terminal transmission. Airdrops on advertising resources, otherwise the bamboo baskets will fetch water. However, because of its strength, the big brands can be scaled.

For example, residential advertising: Because advertising resources are limited, so it must be advanced. At the same time, it is aimed at accurate target consumer groups. Therefore, resources (manpower, material resources, and financial resources) must not be easily dispersed, advertisements must not be advertised, and they must not be given only to themselves. Advertising, it is best to combine with real estate or real estate companies, to spread, to have a standard appearance, and to make advertisements. In different periods, different advertising strategies have to be formulated, which are mainly divided into two categories: First, advertisements are advertisements; they are sales advertisements. According to different periods, effective strategies are formulated and replaced in a timely manner.

4. The entire network of contacts of a human contact brand is referred to as a network of contacts. This requires companies to establish a complete personal relationship management folder. The focus of their attention is on public relations capabilities and the ability to manage customers. Each salesperson must have its own one. The system can be very timely to serve customers.