Decoration season ceramic tile price does not rise and fall

The promotion boom of March 15th has not yet been dispersed. Many stores have taken the opportunity to launch a new round of promotional activities following the International Consumer Rights Day.

In October last year, some dealers said that due to the impact of the market environment, coupled with the rise in store rentals and labor costs, this year's building materials home products are likely to meet rising prices at the beginning of the year. In addition, some designers of Xi'an Jiuchao Decoration Design Company revealed to reporters during the Xi'an Autumn Expo in 2012 that the building materials products that they cooperated with would increase their prices. After the Spring Festival, the design company launched a unit price of more than 400 yuan. The increase in prices, even if it is the first promotional holiday that is 3.15 is no exception, the designer suggests that consumers order package decoration in advance.

However, in the market learned that although the designers said that the decoration prices have been slightly adjusted, but still nearly 80% of ceramics business, said ceramic tile product prices are still unchanged from last year, "There are even some products sold at reduced prices." Suburban Daming Palace home building materials city Jin Chaoyang ceramic store salesman Zhang Xia told reporters: "Only from the high-end products, microcrystalline stone, the price reduction of products at the beginning of this year is roughly at 10%, the original price is 2000 yuan, last year How to say after the sales price is also more than 1,000 yuan, but in March after the price adjustment, the original price of more than 2,000 yuan a microcrystalline stone only sells more than 700 yuan."

Similarly, the price of Jinyi ceramic tile with certain popularity in the Xi’an market has not changed significantly. Qin Hongmei, manager of Daming Palace Home Furniture City Beijiao store, frankly stated that the unit price of the products in the store is between RMB 200 and RMB 300. Even the 3.15 large promotional festivals did not make excessive discounts. She told reporters that the most powerful products are special products that discounted the products that were retained last year. "All products are almost the same price as last year."

Even so, many promotions in March caused Qin Hongmei’s store sales to soar. “After accounting, sales after this promotion are roughly around 1 million yuan.”

In fact, from the beginning of this year, the salaries of most ceramics agents in Xi’an have seen mixed growth, which has also been confirmed by Qin Hongmei, manager of the Jindian Tao Daming Palace Beijiao store. Only from the perspective of employee salary increase, the dealer’s artificial input costs will also increase, however, the trend of cost price growth has not given rise to the increase in the prices of products within the stores, and some people even said that “ceramic tiles The price of the product has just been adjusted once in the beginning of this year, and the price has not risen, but it has decreased.” said a ceramic brand store salesman at the Southern Outskirts of Daming Palace.

In addition, there are also industry insiders said that with the rise in prices, crude oil prices, ceramic sanitary ware industry prices are a common trend, but many companies are afraid to easily play up the price tag. Between such ups and downs, the ceramic sanitary ware industry is more helpless.

According to industry analysts, if the price does not increase, it will reduce the profits of production companies and distributors; if prices rise, companies will transfer the cost of price increases to consumers, and collect the cost of each link to the cost of goods. The result may be Causes cost prices to increase in multiples. From the consumer's point of view, price increases are unwilling to accept, and as a result, businesses have lost a large number of consumers. Ceramic sanitary ware is not a necessity of life. Product prices have risen. Consumers have taken more of a wait-and-see attitude. The plan for the purchase of ceramic sanitary wares was shelved and the plan to wait until the price fell back. As a result, companies will accumulate a large amount of goods, leading to the imbalance of business operations. In such an embarrassing situation, the company intends to increase prices, but due to pressure from consumers and the market, it cannot dare to say how much it can increase prices. It can only maintain the original price or implicit price increase.