International marketing of security personnel

Judging from the statistical data of recent years, China's security industry market has grown at a growth rate of 15% to 30%, and its influence in the foreign security market is also growing. How can security companies and practitioners gain a foothold in foreign security markets? From the following points to talk about how security companies and practitioners do a good job in international marketing?

Security shows a new look The security industry is an industry that starts late, has a low threshold, develops from scratch, and develops from low to high. After more than ten years of development and accumulation, it has gradually developed from an industry with lower technical barriers in the industry to today and achieved very good results. The maturation of the security industry and the continuous expansion of its consumer market have also attracted many foreign industries involved in the security field, such as: Philips, Microsoft, Intel, Cisco, Gigabyte, Seagate, H3C, Tsinghua Tongfang, China Telecom, China Netcom, China Mobile, etc. Emerging high-tech giants have brought IT into the security market, which has enabled video surveillance applications to enter a broader field and is also very beneficial to the development of the entire security industry.

To establish a Chinese security brand to enter the foreign market, the Chinese need to establish their own brand and own their own technology and products.

(1) Brand building is not as simple as building a brand and brand name. It requires companies to have a profound brand positioning for the industry, stable channels, and recognition and appreciation from their peers in the industry. In the consumer's reliance and affirmation of winning customers, these are the need for long-term accumulation and construction, and eagerness for success often results in less than half the effort. To truly enter the foreign market, it is necessary to establish its own brand, sell the brand, technology, and products abroad, and establish long-term friendly and cooperative relations with foreign security companies.

(2) Details If a foundry brand wants to make a good brand product, the gap is often reflected in the details. Jonathan Ive painstakingly took a 14-hour flight to Japan to visit a master swordsman, and finally launched a new generation of iPad2, which was nearly 0.2 pounds lighter than the iPad. From this we can easily see the designer's dedication to the details. This kind of dedication is worthy of being learned by the security product designers. Only by constantly updating the technology and perfecting the details like this can we create high-quality products and successful products.

Constantly learning the vitality of “three lines, there must be my teacher”, compared to Taiwan, South Korea's enterprises, China's security companies, less exchanges, more competition, information asymmetry to promote peers to do the same research and development, products, often To waste a lot of resources for the same market or customer. Personally think that: peers should have more contact and exchanges, learn from each other, learn from each other, and jointly create a harmonious and friendly security industry.

Foreign sales personnel must not only grasp product knowledge but also broaden their horizons. They can not only respond to customers' enquiries comprehensively, but also provide customers with more appropriate services. At the same time as much as possible to contact various industries knowledge, continuous learning and enterprising, so that their business knowledge and level can always keep up with the ever-changing security industry frontier.

The power of the team If a Chinese security company wants to seek a foothold in the international security industry, it is impractical to rely solely on the power of selling individuals. One's power is limited, but the power of one team is endless. A group of people who have passion, dreams, common values, and world views come together, continue to learn, encourage each other, and work together towards common goals. This is the essence of a team. Having such a team is very beneficial for Chinese security companies to gain a firm foothold in the overseas security market.