Wallpaper market share keeps rising and the paint industry is evenly divided into the world

The appearance of wallpaper products 20 years ago once constituted a huge ** to traditional paint. However, the disadvantages of quality, service life, and price war have made the Chinese wallpaper market suffer from developmental pain. However, as consumers attach importance to home furnishing, the wallpaper industry has gradually got rid of the never-ending situation, and development is also a big step forward.

Market share has risen steadily In recent years, driven by well-known wallpapers or wall covering companies such as Ruibao, Rouran, Wei Kete, etc., the market share of the wallpaper industry has gradually increased from the low point of 3% to 8%. According to data published by the IGI International Wallpapers Association, in the global wallpaper consumption in 2008, China and North America recorded the largest increase, up 20% year-on-year. However, China's per capita consumption wallpaper is only 0.3 square meters, while Japan is 5.4 square meters.

Rapid growth and considerable market potential, making many domestic wallpaper companies began to optimistic about the development prospects of the wallpaper industry, the industry believes that the market share of Chinese wallpaper should account for more than 70% -80%.

Energy-saving and environmental protection is the biggest selling point In recent years, under the guidance of the trend of green environmental protection and returning to nature, people are increasingly advocating natural materials decorations. In the wall decoration materials also gradually abandoned the use of a wide range of but not environmentally friendly plastic surface wallpaper, and favor the wallpaper made of natural materials.

In this case, the selling of wallpaper products with environmental protection function became a matter of course. Under the impetus of enterprises and consumers, the road of energy conservation and environmental protection for wallpaper products has gradually become clear, and has become an important direction for the development of the wallpaper industry.

The rapid development of China's wallpaper industry At present, China's wallpaper quality, color, variety, grade, function can be comparable to foreign wallpaper, has reached the international advanced level. First of all, it was demonstrated in the superior performance of environmental protection. In 2008, the results of national mandatory spot checks also showed that 89% of products meet the requirements of international green environmental protection. With the wide application of natural environmental protection materials, wallpaper has become a truly low-carbon product.

At the same time, construction is simple and easy to replace. The wallpaper has been patterned in the factory and then directly pasted on the wall. It is simpler to construct than the stone board, and is more clean than the paint. It is easy to replace and does not pollute the indoor environment. In addition, the wallpaper has many colors, materials and functions, which can meet the individual needs of different consumers.