Investigate carefully, this time the mahogany furniture industry was reported by the media as "price plunge", and it is not just aimless. Affected by the economic environment, the mahogany furniture market at the end of 2011 is indeed not as prosperous as in previous years, and a slight decline in prices is also normal. But the fuse that caused the redwood market to be labeled as a "dump" was still a large number of small and medium-sized enterprises selling off in order to quickly return funds. In the past two years, the price of mahogany furniture has been rising, and the mahogany industry has been labeled as "good". This is like a piece of honey, which attracts bees and flies. The injection of hot money has indeed given rise to a prosperous trend on the surface of the redwood industry, but many crises are brewing behind this prosperity. Some companies only pursue short-term profits. They do not make long-term plans for enterprise development, do not strictly regulate their own products, and are not cautious about product pricing. They are just the word "profit", not to mention the responsibility for the development of the entire industry. The pricing of products by enterprises is very important for the development of the industry. But at present, the vast majority of mahogany furniture companies do not have a brand, and public opinion pays little attention to them, so pricing is relatively arbitrary. A small number of small and medium-sized enterprises, when the economic situation is good, deliberately raise the price in order to obtain more profits; and when the performance or economic situation is poor, they will give consumers a more favorable discount, or hit "big" "Sell" sign. There are many such phenomena, and people who are not very familiar with the mahogany furniture industry will naturally have the illusion that the prices of mahogany furniture have risen and fallen. It can be seen from this that although the media has a responsibility to cause this "slump," the redwood industry itself is even more responsible. Although the mahogany furniture industry is special, small and medium-sized enterprises occupy a large part of the industrial cluster, but large enterprises and established enterprises at the front of the industrial chain are the pillars of the industry. These enterprises are the groups that directly affect the development of the industry. Therefore, when the industry faces misunderstandings and rumors, the stress response of these companies is crucial. For example, this “Redwood price plunge†report, media reports on the phenomenon of SMEs have caused misunderstandings among consumers, but if some large companies just follow the price reduction promotion just to increase their sales, then it will only make consumers more I am convinced of the "authenticity" reported by the media and feel that the mahogany furniture industry "does have a lot of profit". We often say that a brand is a kind of trust that an enterprise has accumulated with consumers in the long-term operation process. When a consumer feels that a merchant is waiting to "slain" him, how can he trust the merchant? Therefore, if a large company "fights a price war" with a small and medium-sized enterprise for the immediate benefit at this time, it will be a great harm to its own brand. As a person in charge of a mahogany furniture enterprise in Zhongshan City, Guangdong Province said: "At this moment, companies should understand what they should do and what they need." In addition, this random price change will also make consumers feel that the mahogany market It's very confusing and I dare not buy it easily. The "General Technical Conditions of Mahogany Furniture" (that is, the new "National Standard"), which will be announced in August next year, has detailed and clear regulations on mahogany furniture from the production process to the sales label, which will make a huge regulation for the mahogany market The contribution of this kind, but the adjustment of this big move also makes the whole industry and public opinion have more conjectures and unknowns. Before the announcement of the regulations and at the beginning of the announcement, from the mahogany industry as a whole to the mahogany furniture enterprises, there will also be an unavoidable "painful period". During this critical period, the enterprise's attitude and operating mode It is likely to directly determine the development fate of this enterprise, the future development direction of the industry, and even determine the consumer's future purchase attitude. As consumers, when the market situation is not clear, the two most likely attitudes are "wait and see" and "choose brand enterprises." Therefore, for enterprises, the most ideal response at this stage is to actively promote their own brand building process. Led Tunnel Light,Led Tunnel,Tunnel Lights,Led Light Tunnel Zhongshan Tiger Lighting Co.,Ltd. , https://www.tigerstreetlight.com