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It is reported that on the basis of the rapid growth of the “Eleventh Five-Year Planâ€, the hardware products industry will carry out the adjustment strategy of the whole industry during the “Twelfth Five-Year Plan†period, accelerate the structural change, and shift from export-oriented to “domestic trade and foreign trade simultaneously, domestic and foreign. The market pays equal attention to the two legs, continue to explore the domestic market, and the industry is transforming to low-carbon environmental protection. The core of industrial transformation is upgrading, moving from the current situation to a higher-level industrial model. During the 12th Five-Year Plan period, in-depth thinking will be carried out in light of the industry and the company's own situation. Export OEMs mainly to independent brands. Paying attention to the domestic market is not giving up the international market. Walking on two legs means that both domestic and foreign markets are equal and parallel. OEMs are always taking orders, production and delivery at three points and one line. They know nothing about the domestic market, standards and trends. This kind of industry model that is completely dependent on each other is very dangerous. Once the customer changes, the company is very likely. Into a comprehensive crisis. Therefore, we must master the autonomy of the brand and walk out of a solid independent brand. The expansion of quantity to the qualitative improvement The current situation of product homogenization and low-level repetitive labor in the industry has not been improved. We must realize the transition from a large producing country to a strong producing country. We must overcome the current low-end products and high-end products. Insufficient status quo. Low cost, low price, high value-added, high profit rate. Low-cost competition between peers is an act that harms the industry and loses both. The positive example is the range hood industry. Until now, there has been no price war. The tradition of this industry has always been to compete in technology. From the connotation and added value of the product itself, it has won the favor of the market and maintained the orderly and healthy industry. Ecological environment. The transformation from extensive to intensive type changes the small, multi-, weak, and scattered status of the original industry, enhances product processing capabilities, enhances manufacturing equipment, processes, and creates brands, and takes an intensive development path. From labor-intensive to technology-intensive, labor-intensive industries can also introduce modern electronics, "IT" and other technologies into the industry. The faucet industrial design competition announced at the China International Hardware Show 2010 is the demonstration and guidance of the whole industry from the industrial design to increase the technical content and added value of the products. The hardware industry has a wide variety of products, each with its own characteristics, and it is a technology-intensive road with a lot of room for growth. The “Twelfth Five-Year†China hardware products industry will focus on “five major changesâ€. In order to realize the transformation from “manufacturing power to manufacturing powerâ€, we must take a solid footstep towards this goal.