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With the rapid development of pillar industries such as residential, automotive, medium and high-end office buildings and hotels, as well as the increasing demand for high-precision lock products for defense, public security, and financial systems, the prospects for the high-end lock market are optimistic. According to experts, high-tech products such as biometrics and electronic technology in the consumer market of locks are still in a blank stage, but the demand for consumers in the market is growing every year.
Various lock companies have developed ic card electronic door locks, electronic code locks, encrypted magnetic card door locks, building intercom anti-theft systems, valve locks, etc., as well as fingerprint locks. Because of the high content of high-end locks, more humanized and personalized, the profit of products is relatively high.
At present, there are four main trends in the hardware lock market.
First, the focus on culture and personality is incorporated into industrial design. The hardware of the locks on the market is varied and varied. However, it is rare to bring various cultural connotations into the design concept from the beginning of a design. Therefore, the first trend is to make a new function in the lock function. Designed to meet the needs of the family. More attention to user experience and product humanity.
Second, the rise of smart lock smart hardware, at present, smart locks with high technology and high technology content, including password lock, ic card lock, fingerprint lock, etc. due to its unique convenience, and the gradual maturity of technology, the use of biometrics The fingerprint lock of technology has a broader market prospect because of the uniqueness, non-replicability, easy to carry, unforgettable, and non-lost characteristics of fingerprints. Bangpai hardware door locks have never stopped research and development innovation in this area.
Third, the hardware locks enterprises pay more attention to the attention of hardware products, strive for excellence in product quality, reflect consumer tastes from details, and reflect the understanding of product connotations. It is to pay attention to technology and quality certification, so that product implementation standards are in line with international standards. This is one of the more important concerns of consumers.
Fourth, enterprises pay more attention to quality and brand. The true meaning of the brand is the crystallization of quality, durability and sustainable development; quality is the life of the enterprise. It also pays attention to product innovation and patent application, enhances its core competitiveness, and increasingly regulates the protection of intellectual property rights.
Enterprises need to know the market in time. In addition to paying attention to quality and pursuing innovation, we must also pay attention to marketing strategies in order to be invincible in the market. To do a good job in corporate marketing, we must do our best to do our best, and do our best to do the marketing! Know the market demand marketing must have its own personality, use its own characteristics to create demand to attract consumers; on the other hand is full Azimuth to meet the customer's natural needs, that is to say, the company should develop a more natural and colorful alternative products to break through the conventional and aggressive marketing, to explore, guide, create and meet market demand, in line with today's people. Seeking new, seeking differences, and changing the trend of personalized consumption.
Enterprises must use marketing skills that are different from those of competition, and intentionally guide the market and consumer groups to grow in a direction that is beneficial to them, to make the potential market into a realistic market, and gradually expand the distance from competitors to make itself more It is a unique marketing concept that aims to open up the market, occupy the market, and own the market. To satisfy the individualized needs to the fullest, the so-called customer is God, everything needs to start from the customer, and create a good relationship with each customer to carry out differentiated services. After knowing the customer's needs, the maximum limit meets the individual needs of consumers. In the nature of marketing, consumers are completely self-centered when purchasing goods, and existing products can not meet the demand, they can make specific requirements to the enterprise, and the company customizes the ideal product of consumers. With the product of the king, the market competitiveness of the company is invisibly enhanced.
In an increasingly competitive market, whoever best meets the needs of customers will ultimately win the market. Hardware lock companies can timely understand the changes in market demand, formulate a localized marketing strategy, improve the market competitiveness of enterprises, and increase the economic benefits of enterprises, further promote the growth of enterprises! All these functions are expanded to make them At the same time, it has become an important component of the building, and has greatly enhanced the market competitiveness of the hardware locks. Who can master the market, who can succeed.