As the most forward-looking “design capital”, Shenzhen has the highest quality soil that nourishes design and incubates creativity, attracting the most representative design brands in China and discovering original strength. March 19-22, the first bloom design capital of Shenzhen Design Week 2016, held the Shenzhen International Furniture Fair in the same period, focusing on “design-oriented”, focusing on the original design power, and specially designed “Italian Life Design-Original Design Exhibition”, aiming at Move Chinese design to the international arena.

In this spring, the most representative design brands in China, such as Qiankun, Freedom Workshop, Material Creation, Jianmo, Flow Time, Ben, Yi Nian, Zishen Xuan, Nat, Bali Style, Guangtian Decoration, etc. Poly Shenzhen, to make their own voice for the original design power of China. The original design exhibition full of oriental mood in this exhibition will be a beautiful landscape that is expected by everyone. Modern and classical, sensual and rational blend perfectly. The profound Chinese cultural heritage is injected into the furniture brand, which exudes the modern Chinese aesthetic concept. People savor a meaningful design philosophy.


Left and right "Qun Kun": the beauty of oriental cultural conception
The "Kun Kun" is derived from the "Book of Changes". The so-called "dry to easy to know, Kun to simple" means to grasp the essence of things in the change, simplifying complex issues. The “Qin Kun” interprets his brand temperament through the understanding of Chinese traditional culture and emphasizes the beauty of artistic conception.
To go back to complexity, the design of the East is no longer deliberately presented through Chinese knots, carvings and other elements, but through the creation of space artistic conception, the simple traditional handicraft inheritance, revealing the charm of traditional Chinese furniture everywhere. The majestic atmosphere of the atmosphere, the Chinese culture of the rivers and rivers, is revealed in the interpretation of poetic home. There is no such thing as the high and low of traditional Chinese furniture, which combines the traditional Chinese artistic conception with the use of functions.


“Ben”: The innovative breakthrough of traditional skills is rooted in the oriental design within the spirit of oriental culture and aesthetics. It extracts the essence, extracts the essence, and conveys the infinite artistic conception with vivid external expressiveness and intelligent conception. Tixiang Home “Darkly” deeply studies the characteristics of various processes and materials, and has the ability to easily control various design styles, dare to innovate and research new technologies and new materials, and tap the beauty of oriental design.

Titian Home “Born” has grafted the warm and restrained beauty of the East onto the furniture, giving it a deep connotation. The product name of “Ben Ran” is quite elegant. “Birds”, “Spring Bud”, “Shadowing” and “Lanzhou”...simple and poetic, so “the original” is aimed at exploring the world. The origin of the character is also.

Jane JIANMO: Minimalist Life Proposition

"Returning to simplifying, and being quiet in shape" is the design concept of the "Simplified" brand. It follows the heart, and it is not reduced. This is a form of expression and a manifestation of life attitude. “Jian Mo” was co-founded by two young designers, Wang Hong and Zhang Sha, to explore the combination of simple materials and traditional crafts, respect nature and culture, and feel the beauty of artistic life.



As a new force of design, the "simplification of the end" uses a young proposition to inject a fresh blood into the modern Chinese style, like a folk song of fresh literature and art, to tell you the original design story. With high-quality wood, unpretentious design, and minimalist streamlines, we will jointly create the philosophical form of oriental art.

Nath Metal Art: The Stream of Consciousness in Modern Metals

Nat Metal Art is China's first professional decorative brand with metal as the base material. The dignified metal has been given a new life here, and the craftsmanship of the craftsmanship can reshape the hard metal into a light and elegant "sugar gown" and a thousand metal sculptures.


The unconventional metal art creatively breaks the traditional boundaries between furniture, design, art and crafts, and based on China's excellent traditional culture, it creates the original art and design of contemporary consciousness. Furniture is more interesting because of design, and life becomes more interesting.


The creation of material: the design philosophy of returning to the heart is to absorb nutrition from the tradition, to draw elements in the modern, only for the inner expression and the creation of beautiful things. From ARTDECO to Song, Ming, and Northern Europe; from wood, metal, cloth, marble to weaving, the material is constantly making every possible attempt.


Kong Wu, the design director of China's original home furnishing brand “Material Creation”, has been in the field of home industry design for 20 years, witnessing the beginning of China's home furnishing industry. "Materials are created", not limited to the limitations of style, do not compromise on the voice of the market, take advantage of the trend, do as you like, design for design.


Flow time: the Zen life of humanity and humanity

The flow time is the original design sub-brand of Shenzhen Liujiang Design Office. It is the first home brand in China with tea room furniture and 荼 cultural derivatives. By emphasizing the texture and taste of the material itself, it conveys the natural Chinese Taoist culture spirit, inherits the traditional Chinese culture, and pays tribute to the humanity of the past beautiful times.


The Taoist culture and the furniture are harmoniously integrated. If the water-like material is in the heart of a pool of water, cast a smooth and elegant line, combing the complicated and disorderly heart, and the state of mind is here, Zen life. Let the human body go to the poetic space that Chinese literati sages call, such as “shadowing and slanting” and “sweet scent floating”. This is all that can only be said.

The essence of oriental design lies in the traditional culture and aesthetic spirit that has been precipitated for thousands of years. In the modern fast-food society, the Chinese original design brand with the beauty of artistic conception is even more unique and profound. Meet the original design furniture gallery of Shenzhen International Furniture Fair in March, witness the original brand power of Color Oriental, and create a new Chinese artistic conception of slow life.


Original Design Exhibition, March 19-22, Shenzhen Convention and Exhibition Center, 2016 Shenzhen Design Week and 31st Shenzhen International Furniture Fair. For the consultation hotline, please register at http://DJ.

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