China is a global stone producer, and despite its large volume, its total value is not high. The lack of added value of Chinese stone in the international arena is an important reason.
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With the development of the stone industry for decades, stone enterprises are dotted, and many companies are getting bigger and bigger. After experiencing the seller's market with low added value of products, with the development of real estate, the competitors in the market have sprung up, the strength of the buyers and sellers has changed sharply, and the degree of competition has become less and less slack. After walking through the low-level competition of price and after-sales service, we should be aware of the importance of product added value. To add value to the core competitiveness of the company with the added value of the product, to create the unique charm of the stone product with the added value of the product, and to open the distance with the competitor with the added value of the product.
With the increasingly fierce market competition and the formation of the buyer's market, China's market has shifted from the development stage of quantity expansion to the stage of competition dominated by quality and stone brands, and the enhancement of product added value has become the most effective means of competition for enterprises. one. We have learned that some large stone companies have realized this problem, but they are plagued by how to increase the added value of products. In theory, there are many people who talk about it, but there are no methods and ways to solve practical problems.
At present, the current status of rough processing of stone makes us still in the low-end part of the industrial chain. The development of the stone decoration industry should meet the inherent inevitable demand for industrial transformation and upgrading, which will greatly promote the Chinese stone industry, especially the stone processing and production enterprises, from the weak vitality market. Adapting to the market, participating in competition and learning to compete, more conscious of technological innovation, product innovation and brand innovation, creating high-end added value and high profit sources, especially at home and abroad decoration market for stone decorative surface, in process processing, artistic techniques, The new positioning in energy conservation and environmental protection will be more conducive to the advancement of the stone industry to the high-end industry links of serialization, functionalization and environmental protection.
Abstract China is a global stone producing country. Although its volume is large, its total value is not high. The lack of added value of Chinese stone in the international arena is an important reason. With the development of the stone industry for decades, stone enterprises are dotted, and many companies are getting bigger and bigger. After experiencing...