New targets in the flooring industry to capture the female market

In home purchase transactions such as flooring, women’s decision-making power accounted for 69%, men’s decision-making only accounted for 11%, and joint decision-making accounted for 20%.

Women pay more attention to appearance and cost performance

According to the survey, in terms of furniture, female consumers like furniture with exotic customs. In the decoration, the Chinese elements are more popular with women, such as Auspicious designs, expressing a good vision. In life, worms, birds, and parrots pursue patterns, which conveys a feminine natural scene with full flavor. Professional women, literary young women, and petty bourgeoisie have different needs for different thematic products such as simple style, neoclassicism, and modern style.

According to a guide purchased by Chongqing Home, a female customer will have a targeted consultation shopping guide, involving technology, quality, environmental protection, practicality, etc. in detail, but in the end it is necessary to “make a purchase”, often a female customer’s decision. ". At the same time, women consumers have not simply valued the price, they will consider the cost-effectiveness of the product in many ways, and put more demands on the design and stylization.

As the concept of life changes, women will choose smart and easy tools to help them manage their homes lightly through various solutions for home life.

Seize the female market is the future development trend

Due to the strong decision-making power of women in domestic consumption, female customers can basically succeed in the majority of their sales. Therefore, the major floor businesses are increasingly focusing on the female market. In the current Chongqing market, floor businesses have begun to increase their appeal to female consumers. Some home stores have recruited several female designers to communicate with same-sex people and help designers better understand user needs.

In the future, Chongqing's home furnishing market may be able to see more specialized home products and activities such as flooring for women consumers. This will undoubtedly greatly contribute to the overall household consumption.