Since the financial crisis that broke out from the United States at the end of 2008, the traditional real economy of the furniture industry has been deeply affected this year. The 'confidence economy' has become a hot topic in the industry, whether it is enterprises or distributors, advocates to boost The voice of industry confidence is also rising day by day. As the furniture market continued to pick up, the Guangdong Furniture Fair in September was accompanied by this warm current, and the '2009 China Furniture Confidence' large-scale questionnaire survey was officially launched during the exhibition. In the survey, it was found that the topic of 'the demand for the future development of the furniture industry' has attracted the attention of most respondents. The survey results show that most companies have realized that various problems exist in the furniture industry, and talents and innovations have become more than 60%. What are the most important needs of furniture companies in the questionnaire survey? 27% of respondents chose 'innovation', 21% chose 'talent', 20% chose 'independent R&D capability', and 22% chose 'enterprise management level'. This shows that innovation and talent are the core competition of enterprise development. Force is already an industry consensus. The lack of innovation used to be a common problem in the furniture industry. It is understood that two-thirds of the furniture companies in China do not have their own independent research and development institutions. Three-quarters of the furniture companies lack R&D capabilities and core technologies, which leads to the furniture industry as a whole. One of the most fundamental reasons for the chaos. Since the development of the first furniture workshop, the furniture industry has never lacked people. What is really lacking is talent. Whether it is marketing at the front desk or production design in the background, talents have always been a long-term 'heart disease' in the furniture industry. Especially after the financial crisis, this problem is even more prominent. Today's furniture managers are beginning to realize the importance of talents. Whether it is engaged in research and development, design or management, the demand for talents is imminent. For the work of technological innovation and talent cultivation, furniture associations and furniture companies all over the world have also begun to establish their own professional furniture research and development institutions, such as the 'Furniture Design and Research Institute' established by the Shenzhen Association of the Association for several years, and the international name of Dongguan in July this year. The Furniture Design and Research Institute has signed cooperation agreements with 9 well-known institutions and scientific research institutions such as the Academy of Fine Arts of Tsinghua University and the Institute of Wood Industry of the Chinese Academy of Forestry. It has set up R&D base stations in many brand furniture companies to bring to local furniture companies. Innovative design concept; Red Apple, Mousse, Federal, Ximengbao and other well-known furniture companies have set up special furniture R & D departments to actively cultivate innovative talents and improve the independent research and development capabilities of enterprises. Through the feedback of the questionnaire survey, we can see that the majority of furniture companies have realized the importance of talents and innovation to the development of the company. A person in charge of the furniture company who participated in the survey said: 'A brand without innovation is difficult to In today's financial environment, only by persisting in originality and excreting the brand's 'connotation' can the company embark on a faster and better development path; and to solve the problem of enterprise talents, it cannot rely on 'digging' everywhere. People should first establish a good 'self-hematopoietic' talent mechanism. '


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