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For China's furniture industry, the chaos of the circulation industry has become an indisputable fact. Among them, the excessive destructiveness of the expansion of the store is particularly large, and caused a series of problems, which caused the furniture industry to carry a heavy burden. The future of the furniture industry is worrying when there is a clear surplus in the store and the expansion of the hypermarket is not over. The over-expansion of the store has led to a direct result of excess store. In the context of the continuous expansion of hypermarkets, at present, the volume of China's furniture stores has greatly exceeded the market consumption capacity, so that the chain giants sit large, so that the interests of enterprises and distributors are excessively damaged, which is not conducive to the development of the industry. On the one hand, some chain stores rely on their own influence to “kidnapped†enterprises. When a chain store signs a cooperation agreement with a company, it often requires the enterprise brand to enter the chain stores in the whole country, thus increasing the financial burden of the enterprise, so that the enterprise is deeply affected by the “inappropriate storeâ€, and the benefits are not rising. On the other hand, many hypermarkets will transfer the cost of decoration, publicity, and operation management to the merchants in the store in the form of high rents, so that the merchants can't make ends meet, and the operation is difficult to sustain. In Beijing, the annual rent per square meter of furniture stores is as high as six or seven thousand yuan, and the annual rent of 100 square meters is more than 700,000 yuan. The hypermarkets in Shanghai, Hangzhou, Guangzhou and other places are not too much for rent. Due to the high rents, in some stores across the country, even dealers collectively protested that rents were too high and refused to pay rent. Due to the sluggish industry, the big stores are ridiculous, and “quiet†is abnormal. However, under such “quietnessâ€, there is actually another kind of dynamic: the merchants are rushing to the store. Take Shenzhen Buji Hongxing Meikailong as an example. Nearly 30 merchants have been withdrawn from the market, and the air-rent rate is over 10%. In fact, the situation of the withdrawal of the store has already started since the end of last year, but it was not obvious at the time, but this year, after watching the store again, the brand has changed. Some insiders predict that after the "Golden September and Silver 10", a large number of brands will be withdrawn. Yu Guozhong, chairman of a furniture company in Shenzhen, reminded enterprises and dealers to have a promising war. "We hope that dealers and friends will have a psychological preparation, because it is estimated that within three years, the country’s macroeconomic regulation and control should not be too Big adjustment, this year's situation is not good, next year will not necessarily be good to go..." When the author asked about the furniture store, information from dealers, manufacturers, stores, etc., showed that nearly 80% The dealers are in a difficult situation. Many old dealers who have been able to operate in the past are eating old and barely maintaining.