Coupling Parts Saling For Imported & Domestic Coupling Parts Saling,Viscous Coupling Modification Shenyang pump products sales co., LTD , https://www.syipsc.com
Since the development of China's furniture industry, it has achieved very good results, and it has become more and more concerned by people, but the problems left over in the development process have become more and more prominent. In the past two years, the terminal performance of the furniture market has become more and more disturbing, which has made furniture companies have to face up to one problem - transformation and upgrading. The so-called transformation and upgrading is the process of letting the industry continue to mature, and it is also the process of letting the enterprise survive the inferior. In the context of transformation and upgrading, I have to mention the impact of the Internet on the furniture industry. The furniture industry is a typical traditional industry. Because it is too “traditionalâ€, the industry and the e-commerce are the slowest combination. When other consumer sectors have been transformed by e-commerce several times, there is no real e-commerce in the local furniture industry. Nowadays, big data has made it possible for furniture e-commerce and has begun to use it more and more. The key to the successful upgrade of furniture e-commerce is to highlight the traditional service and experience of furniture retail, and to embed the front-end Internet thinking into the brand concept. Under such a background, furniture O2O thinking came into being, and big data became A key to the O2O closed loop. What does “big data†mean for furniture e-commerce? That is to be able to more effectively guide the supply chain, product development, and online drainage, thereby improving the operational efficiency of the platform. Or it can be understood more simply, it is a "reverse attack" on the traditional business model, and also an opportunity for the industry to "shuffle". For example, how big data can be used in furniture e-commerce. If a customer wants to buy a Chinese dining table, he usually uses a search engine. When he enters keywords such as "table, Chinese", the search engine can display relevant product information at the forefront of the search. For customers, big data allows him to get the products he wants very accurately, and Internet companies can more accurately analyze the behavior of users, demand mining, use big data to provide analysis, and further add products with high attention. Great promotion investment, this is very similar to the strategic thinking of the clothing industry "breaking the money". Because furniture is not a fast-moving consumer goods, there is no repeat purchase rate for furniture. Therefore, finding the customer is the most difficult, you need to find the customer accurately and find the customer at low cost. First of all, we use the Internet search engine to accurately find these guests. Secondly, we use the Internet big data to analyze various data and update our business strategy at any time. Third, the Internet can focus on it. We can make sales of our products. very high. In this way, a single product can achieve hundreds of pieces and thousands of pieces in one month. With the quantity, the production side can be produced in a highly efficient manner in a pipeline. Three years ago, I entered the traditional industry of furniture and found that it has two characteristics: the first is profiteering, from the factory to the final consumer, the general price increase several times; the second is small profits, the industry almost does not make money, Factories, dealers, and stores are unprofitable. This is a very strange phenomenon. What is the reason? I think there is a problem with the model. Furniture is not expensive from the perspective of production costs, but the various costs such as rents are high, thus deviating from the value itself. Traditional furniture stores need to rely on geographical location to attract passengers, to open in crowded places, but these places are expensive. For example, the furniture in Beijing hypermarkets has a rental and sales ratio of more than 40%, that is, a piece of furniture for 10,000 yuan, and 4,000 yuan for suppliers to pay for store rents; logistics and distribution costs are generally 15% to 20%. There are also labor, advertising and other costs, there is no profit without raising the price, the furniture sold in traditional hypermarkets, the retail price is often 4 to 5 times the ex-factory price. The drawbacks of the sales model of hypermarkets have been highlighted. The furniture hypermarkets under the traditional business model must earn real estate money on the one hand, and earn retail money on the other hand, and finally reflect the price of furniture, and the profits are always digested by cost. Off, this is hard to accept in the Internet age. Furniture and other online sales categories are different, and mainstream consumers need to experience the product at the time of purchase. Furniture is generally more expensive and durable, so the shopping process is sensible, and guests need to repeatedly select and experience in order to make purchasing decisions. The material, feel, smell, etc. of the furniture are not reflected in the picture. There is no way to provide perfect after-sales service for pure online sales. Goods such as clothes and books are delivered to the guests, and the transaction process is basically over. But the furniture still needs to be installed and repaired, and the order is only part of the sales completed. The key to solving these problems is to return to the essence of furniture sales, so that customers can see, feel, smell, and experience. The experience store plays an important role in the customer's decision-making process and after-sales service. The two links are the most important in the furniture sales process. Compared to the furniture hypermarket business model, O2O can be said to be the traditional business model to be rebuilt. Big data can help companies plan the best offline layout for rental, and Melody has built more than 200 experience stores nationwide so far. On the other hand, relying on online promotion will accurately control the cost of finding a guest at around 15%, and the cost will decline in the future. The cost of Merlot's shop is about 300 yuan to 500 yuan per **, while the traditional industry may cost 12,000 yuan, so the product price is naturally very high. For e-commerce, whoever grasps the information control of big data is more likely to lead the industry in the future.