In recent years, the furniture industry has developed rapidly, both in terms of furniture styles and furniture brands. However, the rapid development of any industry can inevitably be mixed with some industry ills, and the natural furniture industry is no exception. The phenomenon of brand-name is not uncommon, the plagiarism of products is lingering, the certificates are flying all over the world, the quality inspection is not real, and so on. Facing all kinds of industry criticism, the furniture industry has to go forward. "foreign name" focuses on immediate interests and unfavorable brand promotion A little attention, many consumers will find that the "foreign brand" in the furniture market seems to be particularly large, and the pure brand with local characteristics is obviously not dominant. So, are so many “foreign brands†imported or imported? An industry insider tells the truth: “In fact, most of them are domestic brands, and they have a full-fledged name, but to attract consumption. Note that, or the concept of confusion, let consumers think that it is an imported brand. In addition, many brands can not say that the origin is Italy, the United States, the United Kingdom, South Korea, etc., in fact, the vast majority are manufactured in China, or in Mainland production, registering a trademark in Hong Kong or abroad, after using this method 'gold plating', the price of the product can naturally appreciate a lot. For this situation, the current law does not cover this range, so many manufacturers are I have drilled this void." So, is this “foreign brand phenomenon†consumer recognized? Many people may be caught by the “nameâ€, but Ms. Zhao, who lives in the southern suburbs, said: “It’s good to call a brand with Chinese characteristics. Have a sense of intimacy and good memory, why do you want to worship foreigners, and the names are very mouthful, it is difficult to remember, often optimistic about the furniture, and then when you take the family to see, but can not remember what is called." Ms. Zhao The point of view may also represent the idea of ​​some people. In fact, there is indeed a problem in brand promotion. Enterprises are more willing to focus on new product development When Li Wei encounters Li Gui, he can also drink it in court and return it to its original shape. However, in the furniture industry, when the real Li Wei encounters Li Gui, Li Wei, who is the injured person, has more helplessness. Product creation is difficult, but counterfeiting is easy, resulting in many small businesses, small brands dedicated to copying big brands or famous brands for a living. The real creative enterprise can only be miserable. According to Li Xiaotian, the chairman of Dr. Jin Jin Furniture Co., Ltd., at present, China’s new products for the furniture industry only have the appearance protection policy, which is determined by the State Intellectual Property Office of the People’s Republic of China. After that, the company and the product are issued certificates and related review documents, patent numbers, etc., but this protection is limited to the appearance of the product, and only if the appearance of the product has a similarity rate of more than 80%, can it be confirmed as plagiarism or counterfeiting The appearance of the product, the other is not too detailed regulations. For counterfeiters, as long as the material, process, color or simple shape is modified, it is easy to break through the original rate of 20%, so the plagiarism or infringement is not valid. In addition to the difficulty of counterfeiting technology, even if the company's rights are successful, there are a series of claims or implementation problems. As an original enterprise, the cost of defending rights is quite large, so many companies would rather focus more on developing new products. Try to delay the time of its counterfeiting, rather than spend more energy to defend rights. This practice of a large number of enterprises, although considered by their own factors, has undoubtedly contributed to the unhealthy trend of plagiarism in the furniture industry. In many furniture exhibitions or home stores, photographs are not allowed. It is a helpless way for enterprises to protect their own brands. Many famous brands or foreign companies do not display new products even at the exhibition, only when confirmed. Visitors will be brought to the factory to visit new products when they have the intention of cooperation. Certificates are not all in use. Quality environmental protection certification, green environmental certification, three A certification, famous brand recommendation of ten provinces, famous trademarks... As long as you pay attention to it, you will find that there are many kinds of certificates in the furniture market. What are the functions of these certificates? To be honest, it doesn't help. In recent years, more and more certificates have been issued. Most of the certificates are just passed through. Even many certificates can be obtained as long as they save money, not to mention In addition, for the issuing authority, the market is also chaotic, and many departments are issuing, many of which are not qualified to issue certificates at all. However, the more certificates, the better the quality of the products. Similarly, some companies and consumers are still recognized, so this situation has also arisen." Nanyang Dick's sales manager said. The average consumer will think that the certificate represents the quality, but whether it is valid for these certificates, and how to distinguish the authenticity, they are difficult to distinguish, and few people think about it. For most consumers, looking at a certificate is a weight increase in the chances of buying a product, but it does not determine the final purchase. At the same time, most consumers do not have or rarely doubt the authenticity of the certificate. The staff of Shaanxi Furniture Quality Inspection Station said that for furniture brands, as long as they have product certification, quality inspection report and three-package card, they can be listed for sale, while other certificates are not a prerequisite for sales. Drill Point Die,Drill Pint Die,Drill Bit For Metal,9/32 Drill Bit Chongqing Henghui Precision Mold Co., Ltd , https://www.citool.com