In the economic downturn. The home market in the first half of the Year of the Horse is destined to be hidden. From the beginning of the year, the first shareholder of Yijiasheng successfully listed on the Shenzhen Stock Exchange, and many home enterprises collectively sprinted IPOs to seek external “transfusionâ€; from the implementation of 315 new elimination methods to the Beijing new regulations and strict control of furniture factories and other seven industries, the home market “Being†was further regulated; from many front-line big brands, “Lead precipitation exceeded the standard†was exposed to the quality problem of household gas stoves, and product safety issues once again provoked people’s nervous nerves. A number of companies sprint IPOs into a competitive market In February of this year, after eight years of preparation, Dong Yi Risheng, who is known as the “first stock in the Chinese national equipment industryâ€, officially listed on the Shenzhen Stock Exchange, “may affect more home improvement companies willing to go to the capital market.†In fact The successful listing of Dongyi Risheng provides a demonstration for the pan-home industry, and more and more home furnishing companies are on the road to capital operation. After the Spring Festival of the Year of the Horse, the IPO also opened tightly. In February, Red Star Macalline was exposed to the acquisition of Jisheng Weibang, which was said to be paving the way for IPO. As of the beginning of July, after the opening of the IPO, the number of companies in the CSRC’s pre-technical dew has reached 637, including 14 home furnishing companies including Qumei Furniture, Hongxing Meikailong, Op Lighting, Yazhen Furniture and Gujia Home. . From the successful listing of Dongyi Risheng, 14 home furnishing companies were pre-disclosed and ready to go public. The first half of 2014 can be described as the IPO concentration period of home furnishing enterprises. This indicates that in the current environment where the home market is still sluggish, capital has become the strongest support for enterprise development. Lending capital has become the best way for home enterprises to 'transfer blood and continue their lives, and it has become effective for corporate market competition. It is expected that in the second half of the year, enterprises will continue to exert their strength in the capital market. 14 home furnishing companies that temporarily suspend the review process due to incomplete application documents will also actively fill in the information in order to successfully issue the listing. The tightening of the home industry "tightening" is more and more international this year, revised or revised Since the beginning of this year, a number of national laws and industry standards have been introduced one after another, which provides a stronger guarantee for the healthy development of the home furnishing industry, and also puts forward higher requirements for the production and service of home furnishing enterprises. On March 15, the new "Consumer Protection Law of the People's Republic of China" was officially implemented. One of the most interesting terms was "except for special circumstances, consumers have the right to return within seven days from the date of receipt of the goods, and no need Explain the reason." Fu Feilong, deputy general manager of Wrigley's wardrobe business unit, said that the purpose of the new consumer law is to protect the rights and interests of consumers, which at the same time puts higher demands on manufacturers and can encourage enterprises to make products that better meet the needs of consumers. On the occasion of the launch of the new consumer law, 42 other Foshan ceramic enterprises broke out in the beginning of June due to the “strict production standards of ceramicsâ€, requesting revision of the national mandatory standard “Ceramic Industry Pollutant Emission Standards†. Chen Xianwei, vice president of Eagle Ceramics, said that many of the limit indicators in the standard, such as nitrogen oxides, were set unreasonably. Those who set standards did not pay much attention to the actual situation of the company. After a number of books, the Ministry of Environmental Protection made an announcement on the Internet to approve the revision of the national standard, and the ceramic enterprise won a staged victory. On June 27th, at the press conference held by the Beijing Municipal Environmental Protection Bureau to hold the “100 Clean Technologyâ€, Beijing said that Beijing will launch the “Newest Standard for Sewage Production in the Most Strict Industrial Production†during the year. The furniture industry and the industrial coating industry are included in the rectification industry. In response, some companies responded quickly. For example, Qumei Group announced the launch of water-based environmentally friendly paints for the entire line of furniture products that were shipped from June 27. In addition, in the first half of 2014, the new "Trademark Law" was also promulgated, stipulating that well-known trademarks should not be used as publicity activities for commercial activities; the national standard "Ceramic Chip Sealing Water Nozzle" (GB18145-2014) May announcement will be officially implemented on December 1. The adoption of the "Environmental Law Amendment" was also passed on April 24, and the new law will be implemented on January 1 next year, which puts higher demands on environmental protection. Since the beginning of this year, the implementation of various new standards and the revision of old standards have shown that the state has put forward higher requirements for the home industry. This reflects the country's concern for environmental development, but also reflects the enormous pressure that the traditional home industry faces in seeking transformation. This all indicates that companies must actively seek for change and find a way out through technological innovation and service improvement. Some senior industry insiders analyzed that with the promulgation and implementation of more new standards in the second half of the year, the industry will tend to be more benign. Smart home boom hit the home industry response is slightly cold In January 2014, Google acquired Next Labs for $3.2 billion to make a head start for technology giants to enter the home industry. Immediately, domestic appliance giants such as Midea and Haier also released smart new products and launched a smart home strategy. On this side, the Internet giants are not far behind, such as Ali to join hands with the United States to build a smart butler system; Baidu launched a small family and other products to provide users with smart home solutions. In China, “smart home†has been proposed for a long time, but there have been few innovative products in the home market. In the first half of the year, many technology giants entered the smart home market, and once again, “smart home†was once noticed. But in this new wave of smart homes, many domestic home furnishing companies are just a bit of a taste. The “smart home†products of the current home furnishing companies are all stuck in such as “LED sensor lights†and “automatic induction wardrobe doorsâ€. "When some products are upgraded in primary functions, how should the home industry connect with the current smart home trend and make "smart home" products that are really popular with consumers? This is a problem that needs to be considered by home furnishing companies.
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