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/*728*90 created on 2018/5/16*/ var cpro_id = "u3440131"; Home>Bearing knowledge> Bearing company competition information talks Bearing company competition information talks
Following the arrival of the information society and China's participation in world trade arrangements; bearing companies have long faced serious domestic and foreign shopping malls and skill competitions. The theory of bearing inter-company competitions informs us: in restricting or advancing many of the elements of the company's development; The use of an important aspect of the successful operation of the modern company's operating efficiency; as a dynamic system; each company, whether it is shopping mall training, new product development, skills innovation, production arrangements; still raw material supply, bonus flow distribution, talent resources management, etc. They are inseparable from information operations. In order to win in the competition of the mall; it is necessary to put the information in an important position; firstly, win in the information competition. /*250*250 was created on 2017/12/25*/ var cpro_id = 'u3171089';
First, the new information in the network environment, the new information characteristics of the information source in the network environment; is no longer limited to the museum information technology source; also contains many electronic information resources; such as microfilm products, audio-visual products, digital information Resources and networked information resources; these are integrated into high-intelligence modern information skills; an intelligent information resource; together; information source carrier multimedia; traditional printing technology resources as long as a single text approach, micro-skills The micro-information information resources produced by audio-visual skills have finished the electronicization of words, sounds and pictures, and the digital information resources and networked information resources generated by digital and networked skills have ended up to blend together various media; The eyes are no longer just static words, sounds and pictures; but the dynamic induction of the three. Ending the multimediaization of information resources, information source storage miniaturization, large capacity; traditional print-type scientific text information source What is the size of the space and the information storage capacity. è·· (5) 裰 è´° è´° (6) only æ¦·å— é€ ( (16) Following http. â’‹ Wa River â‘· naphthalene see.
Following the vigorous development of computer skills, communication skills, and network skills; the use of modern information skills in corporate market information consultation; the use of intelligent, automated, and networked retrieval has become an important feature of information processing in the new era. Traditional information The search for information is based on the art search. 檎å¶éŸµç¬¾é¥•å¼ºè纪际楣莶匚å—紫咚骷 ç–šå—ç¥æ§å†‰æ§å†‰. In the information network environment; information retrieval has been carried out by a single collection of documents to Data retrieval, actual retrieval, full-text retrieval, hypertext retrieval, multimedia retrieval, online database and other methods of field information resource retrieval are also flexible; for example, the full-text database has traditional search portals such as keywords, classifications, authors, and arrangements; Supply the whole journal, title, abstract, association, full text, citation and other retrieval functions; it is very convenient to use; the search method can be searched in a single way; and multiple methods can be used for compound search; both can perform accurate common search; ensure the accuracy; Can also carry out ambiguous joint search; grasp the recall rate. Therefore; in the information network environment Under the information retrieval; is a multi-method, multi-function, all-round information retrieval; intelligent information retrieval.
Second, the high-level competition information and its analysis of the resolution plan is a key to the company's handling. Bearing company leadership group every serious resolution plan; can not be separated from the strong support of high-level competition information. Then; å•¥ is the competition information? The competition information is referred to as CI; it is information and seminar about the competition environment, competition opponents, competition situation and competition strategy. The acquisition, production and communication of competition information is completed through the competition information system. High-level competition information; Characteristics, from the content point of view; high-level competition information spans the distance that only focuses on and reflects the dynamics and appearance of things; reflects the reality with universality or typicality; it reminds the essence and connotation rules of things; Therefore, it has a certain depth; it can provide an important basis for the scientific decision-making plan of the bearing company leading group; in the reflection method; the high-level competition information is not satisfied with the brief description of the actual information; but on the basis of possessing a lot of information There are both profiling and inductive; there are conclusive observations; the planners are not only aware of it; but they know why.
Information dissection identifies, determines, selects, concentrates, or differentiates, reorganizes, summarizes, and measures the original information; obtains the information most needed by the leadership from the original information. The information analysis product is not only the product of scientific enrichment and refinement of the original information; Together, they condense the ingenuity of the information workers' inventive work. If the information operation focuses on the collection, collection, indexing, retrieval and service of information; help the leadership to better obtain information; then the information analysis work is focused on Help the leadership to better use high-level competition information.
In terms of time; it is necessary for the leading group to make a resolution within the determined time; any delay can incur serious losses and even catastrophic results. In order to use the competition information well, eliminate the constant definition of the reduction plan; As for the long process of digesting the information of the competition, the decision-making mechanism is delayed; therefore, the scientific research personnel of the leading group are more willing to dispose of the information content by external force/external brain.
The information content touched by the resolution plan activities is very messy; not only does it have no fixed source of information; it even contains information that is out of nothing; hears from the hearsay. It is not analyzed by information; this messy information content cannot be directly used. Touching the scale of the scam; the specific problem has a lot of beating; therefore, the competition information required for the resolution plan can completely exceed the scope that the leadership group is familiar with. At this time, the planners should not be good at assisting the analysis of the product; The knowledge and know-how of the information; therefore, for the leadership group; the correct resolution planning process can have serious economic and social benefits; the faulty resolution plan can also produce irreparable serious results. This shows the importance of information analysis.
III. Introduction to the company's competition information system The company's competition information system (CIS) is a company management subsystem that is linked to the correct and untracked operational processes; its primary function is to evaluate the bearing profession's development trend for the leading group; The stalking is presenting a discontinuity change; dissecting the talents and intentions of existing and potential competitors; then helping the company to maintain and develop a sustainable competitive advantage. The company needs to be in a leading position in the profession today; Establish an information system that can provide information and thinking for the formulation of key strategic resolution plans.
The company's competition information system is a competition strategy resolution plan support and consultation system that is based on human intelligence, information network as a means, and enhances the company's competitive power. It can provide strong intellectual support for the company to gain competitive advantage. And information assurance.
The resolution plan is a key point for the company to handle; the company's resolution plan needs to be based on solid and reliable competition information. CIS can just think that the company supplies timely, accurate and feasible competition information. It is operated by Hyundai Bearing Company. Think tanks and think tanks; an early warning system for the company to perceive changes in the external environment; can help the company to observe changes in the political economy and social malls in a timely manner; and the key points that these changes can make to the company; it is also the company's change of habits for the external environment. And the support system for the strategic resolution plan and the competition strategy; can provide the basis and proof for the company's competition resolution plan; it is the company's navigation and consultant.
The company's competition information receiving system has the following functions: (1) grasp the methods and methods of obtaining information through various media. (2) According to the internal user information needs of the company; determine the information receiving plan; complete the fixed information in a timely and accurate manner according to the rules. (3) Serve as competitors, shopping mall dynamics, stalking and supervision of the company's internal and external environment, and respond to information in a timely manner. (4) Pay attention to relevant national policies, laws and regulations; timely understand the world economic situation. (5) Do a good job Contact with the professional supervisor, intelligence department, and news media. (6) Arranging and managing the shopping mall.
The company's competition intelligence analysis sub-system has the following functions: (1) The annual plan for the competition information research and development according to the company's strategic plan. (2) Serving and judging the information. The cognac is pregnant. 3) According to the characteristics of the company's internal information needs; inductive thinking time, cost, chaos and other factors; determine the best competition information analysis plan. (4) Analysis of the company's operation supply competition situation. (5) for the company supply crisis (6) for the company to find new opportunities for development. In addition; the company's internal staff; itself is a source of information that can not be ignored; who knows how much bearing product salesman and raw materials, parts suppliers Value of mall information? Information about the competition opponents or mall dynamics that company information personnel want to obtain; 80% is already in the company; but the problem is communication and how to collect.
The company's external network includes: government officials, category experts, professional associations, distribution channels, suppliers, professional conferences, trade fairs, reverse engineering and supporting manufacturers; all are important external network of companies. Especially after the government Officials, professional associations, and domain experts; we can get some very important competition information.
The theory is marked; after telephone contact or interview, it can be the most convenient, cost-effective and useful way to obtain non-public information.
Fourth, the company's competition information, the operation of the system, and the operation mechanism; it is established according to the current function and layout of the company. It relies on the existing functional part; each function part is to handle the operation arrangement; A sub-system of the intelligence system; they collect and dissect relevant information from the environment touched by this functional part; and pass it to each functional part.
"Points" is the most important part of the game that touches the competition information; the form and operation mechanism of a competition intelligence system established as a center. In this type, the competition information part is set to those with strong information. Collecting and dissecting the functional part of the feature. Its characteristic is to give full play to the information utility effect of the existing utility part; to integrate its own functions and information functions; and to use the functional part of the action to move information operations.
The micro-environment of the company competition is: political, economic, social, civilized, decrees, science and technology, natural and other elements. The professional environment includes: existing competition companies, potential competitors, suppliers, host supporting factories and substitutes that can enter new companies. .
Mall warning: Regarding a company; any change in the external environment - including skills, economics, and political factors - can have a serious impact on the company's interests and livelihoods. If you can read early warning signals; find and predict These can change; use the remaining moments; pre-adopt the corresponding measures; avoid the key points; seek new opportunities to develop. This kind of mall warning ability has become more and more important in today's society.
“Skills stalkingâ€; product competition is the company’s fundamental competition; but the product competition relies on skill competitions; talents are ingenuity; products are constantly updated; customary shopping malls need to change. Unique is in the common sense economic era; skills are to enhance company competition The key factors of strength and potential development. Whether it is skill preemptive strategy, skill following strategy and skill replacement strategy; all need the company to have a keen skill tentacles; and strong skill differentiation and digestion and absorption. The company competition information system has been affected The company's livelihood and related skills development stalking analysis; can timely discover the impact of new skills on the company's existing products; guess the impact of skills development trends on the company's competitive power; then make the company prepared; seize the opportunity in the mall competition.
Analyze the intentions of the competition opponents; know the strategy and policy of each competition opponent; evaluate its advantages and disadvantages and the form of the competition response; then formulate individual competition strategy and tactical competition strategy. The latter includes the following contents: (1) Promotion strategy; including the need to invent new shopping malls, establish a common and effective operation path, regional expansion, perfect after-sales service, product pricing, etc. (2) Production strategy; including production and progress, process innovation, raw material supply, etc. 3) Financial strategy; including fund raising strategy, capital utilization strategy, etc. (4) company image strategy; including concept identification; action identification; visual identification combination criteria and handling innovation strategy. (5) Host supporting factory to meet the strategy; Including company philosophy, company action satisfaction, audio-visual satisfaction, company product satisfaction, after-sales service satisfaction.
V. Skills are different. The information needs to be different. The fundamental mission of the plan is to: according to the technology development, social needs and competition conditions at that time; to contact the company's own strength; keenly capture the skills of the opportunity and the opportunity of the mall; Decisively carry out the conception and resolution plan of the skill innovation. The occurrence, selection and determination of the original thinking, the original project and the original policy; the first step is to carefully analyze and specifically research the shopping mall information, the company's own information and skill information; Current and potential social needs; Analyze the rationality of the skill road; Analyze the feasibility of the end of the skill and the acceptance of new products in the mall. Then analyze the political and legal information, economic information; Find out the social and economic situation The impact of the difference; on this basis constitutes a scientific and reasonable skill resolution plan.
The primary mission of the skill development "development and depiction" period is to deal with the theory and skill problems in the innovation. This key link requires skill information, shopping mall information, company information, product information and regulatory information. The company determines through the mall information. The layout and function of the product; according to its own strength; the specific analysis of the skill information; and the product information to compare the types and functions of similar products; also through the normative description of the normative information to be revised; Develop a specific skill plan.
The mission of the “skill†during the production period is to translate the effects of the development and depiction into actual production. To make the product trial production; to grasp the information of new equipment, new instruments, new processes and new methods; Standard and supply information; together, we must grasp the information on the production and production of the cooperation unit. Others; the trial production of new products should be strengthened; therefore, it is necessary to grasp the company's own handling methods and information on handling the guidelines.
The primary mission of the “commodity†during the process of skill innovation is to put the processed products into the mall. Obviously; the mall information is unique in this period; the company needs to know the market share, sales information and shopping malls of the product in the mall. Change the situation, etc. Others; timely grasp of the competition information and the sale of service information is also indispensable. The company has collected these reverberations; it is conducive to further revision and improvement of the resolution plan;
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Source: China Bearing Network Time: 2014-09-25