The China International Home Textiles and Accessories Expo, which focuses on the eye of the home textile industry every year, recently closed at the Shanghai Pudong New International Expo Center. Compared with previous home textile exhibitions, the “cross-border cooperation†platform of this home textile exhibition is more innovative. “Home Textiles Exhibition is actually a huge source of information.†Yang Zhaohua, president of China National Textile Association, told reporters about the exhibition of China International Home Textiles and Accessories Expo 2010, the industry’s focus on home textiles such as fashion, design, trends, marketing, Brand and other value information will continue to overflow from the exhibition. When we comb the innovative content of the exhibition, we can clearly grasp the development trend of the industry. "Home Life Museum" is ready to go At the previous home textile exhibition, the pure bedding display must be the same creed of the exhibition. The same display style, it is difficult to release the market reverie of professional buyers. At this year's home textile exhibition, “Home Life Pavilion†has become one of the highlights of the bedding exhibition area. The Kwanting Group, which is engaged in the design and production of high-grade custom bedding, not only surpasses the display of traditional bedding, but also has been fully involved in the creation of a world-class home decoration boutique living room, master bedroom, large bedroom, small guest bedroom, children's room, garden. The balconies are classic. In the "wide court" view, home textile products have never been a static display, it can be in the space of this home, unpredictable, full of delusions, and the home is filled with all kinds of possible and imagined treasure box. “Wan Ting†perfectly presents the international home aesthetics trend and exquisite life style to the Chinese textile industry through the perfect reproduction of the “Furniture Boutique Living Museumâ€. Home textile companies are taking advantage of the “home life museum†display model, which is becoming a new trend in home textile marketing. Yang Zhaohua believes that the “cross-border†of home textile bedding products optimizes the industrial layout from another aspect, enriches the product category of the enterprise, and helps to coordinate the regional textile support, build an industry synergy system, and form complementary industries. Upgrade the international competitive advantage at the same time. "Home textile crossover" is not a single ride It was the first time this year that I saw wallpaper companies exhibiting at the China International Home Textiles Exhibition. However, more and more wallpaper companies have realized that as the fashion on the wall, the connection between fabric and wallpaper is very close, and the interactive development of the two products is an inevitable trend. Wu Kai, Marketing Director of Chinatown of Baoding (Baoding) Wallpaper Co., Ltd. said: "We will not only develop products based on the fashion trend of fabrics, but also fabric companies will develop products according to the pattern of wallpaper. Under the concept of big home, this kind of The integration has become more and more obvious.†Wu Kai said that participating in the China International Home Textiles Exhibition is to find a higher-level, like-minded fabric company to jointly develop the market. Yang Zhaohua said that the deep cross-border exchange between home textile enterprises and furniture, home furnishings and interior design companies not only strengthens the intersection and connection of related industries, but also realizes the sharing, co-prosperity and commonality of information resources through integrated marketing channels. Win, the concept of "everyone spinning" is solid. Low-carbon environmental protection speeds up escort for home textiles At this year's home textile exhibition, “low carbon and environmental protection†has become ubiquitous. Exhibitors have launched the “low carbon†banner to attract the attention of visitors, and more home textile products are getting closer to “natural†and get more orders. Yang Zhaohua pointed out that the current home textile economic situation has undergone profound changes. Energy conservation, emission reduction, low carbon environmental protection, and circular economy have become the consensus in the industry. As far as the home textile industry is concerned, it advocates green competition in the industry and effectively grasps the market positioning and brand positioning of enterprises. Functional positioning and differentiated management are the key to ensuring sustainable development of the industry. How to quickly transform the home textile industry in the post-crisis era, carry out structural adjustment, and achieve a rise in both volume and price is a realistic problem that needs to be solved. Yang Zhaohua believes that under the current product homogenization trend, the advantage of brand culture is the competitiveness of enterprises. To enrich the brand connotation and enhance brand value, it must continuously innovate in the process of production, consumption and circulation. If the last 10 years is the 10 years of accumulation, brewing and cultivation of the home textile industry, then the next 10 years will be the 10 years of the home textile industry's spurt, ups and harvests. People are looking forward to a new and enduring home textile era.
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