Chengdu's furniture industry also enters this winter in a continuous downturn, just like the season Although the relevant statistics show that the "Silver Ten" of the property market is in full swing this year, the Chengdu furniture industry, which is closely related to the property market, has not seen any signs of recovery. On the morning of December 6, not far from the entrance of Chengdu Furniture Mall, a well-known domestic flooring brand is taking care of the new storefront. Because of the scale and agglomeration effect of the Chengdu furniture market, this furniture brand has just moved from another mall. "Overwintering" has become a common concern of Chengdu furniture industry "The big Chengdu furniture brand should not be greatly affected. After all, my salary level has not been reduced; but for some small brands or small businesses, the impact should not be small. The mall we were in now is very depressed. , Many brands have chosen to withdraw the cabinet. " The reporter learned in the interview that the overall sluggishness of the Chengdu furniture industry has left small business parents in the middle and lower reaches of the industry for a long time in a difficult situation. The sparse crowd in the store seems to explain all this. "Now there are almost no customers in the morning, and you have all seen it." A door and window seller told reporters, "Compared to October last year, the sales volume was less than half, and the price could not be sold. After the promotion, price competition is no longer meaningful. " How to protect yourself when Chengdu furniture market goes down In the sluggish market conditions, how to protect themselves has become a reality that many businesses have to face. Recently, the replacement of old furniture in Chengdu is more like a test of the current market environment, and it remains to be seen whether it will eventually bring new development opportunities to the Chengdu furniture industry. "Very few merchants in the mall have adopted trade-in, but this is not representative. In reality, it is difficult for many merchants to operate." A merchant told reporters, "In the current market environment, for merchants that sell on behalf of In general, the days are even more sad, and it will be better for dealers who have factories in them. The reporter learned that in the face of the downturn in the market and the relatively high cost of store rents, some merchants have adopted an online platform early to achieve the expansion of sales channels, but from a practical point of view, it has not played a fundamental role Sex. "Some small furniture product sales are okay, and mainly face young customer groups. As for larger furniture, online sales are not ideal due to the connection of sales, installation and supporting links." Related industries A person said, "It can only be said that the future of online sales should be an indispensable link, which can account for a certain proportion, but at present, online sales are still in the process of development." "Like many industries in the society at present, Chengdu's furniture industry is now in a surplus stage, including not only the surplus of products and production capacity, but also sales stores." Industry experts said, "Now the threshold is getting lower and lower, and homogeneous competition It is also getting more and more serious. Coupled with the impact of the surrounding large economic environment, the Chengdu furniture industry is inevitable to feel very great pressure. " In the interview, Ms. Zhao, who has been in the flooring industry for 8 years, told reporters that the demand for flooring is large, but the technical threshold is also low. The number of manufacturers 8 years ago is not the same as today, and to a large extent, different products The difference is not great. For many households, furniture is a durable consumer product, except for the replacement factor, it is rarely updated. In view of this, merchants value the two family activities closely related to furniture, such as buying a house and getting married. Under the premise that the marriage population is relatively balanced each year, the impact of the property market on the Chengdu furniture industry is particularly obvious. However, even so, under the condition that the control policies remain unchanged, although the turnover of the property market is gradually picking up, as far as the Chengdu furniture industry is concerned, it has not yet felt the benefits brought by the gradual recovery of the property market. "During the 11th Golden Week, sales were very unsatisfactory, not even a lot of customer traffic. The merchants who have been preparing for it have started since mid-September. The various offers include promotions, but the market is not very good." The industry Experts said, “From the perspective of the Chengdu furniture industry, we have not yet seen the positive effects brought about by the recovery of the property market. Some customers are buying off-plan housing. After design and decoration in the middle, when we are in this link, there are almost Half a year. So, when the warming effect of the property market is transmitted to the Chengdu furniture industry, it is estimated that it will wait at least until the first half of next year. " Bonnet Seal Ring ,Metal Seal Ring,Bonnet Seal,Bonnet Gasket WENZHOU JINGWEI SEAL TECHNOLOGY CO., LTD , https://www.ringjoint-gasket.com
This year's National Day Golden Week has allowed Chengdu's furniture industry to see sales as in previous years. Even when the property market was in the downward stage last year, the market has not slumped with the same period. At the same time, despite the large-scale promotion of merchants and changes in sales strategies, there has still not been much improvement. In such a sluggish Chengdu furniture market, what is the crux of the future? How should the Chengdu furniture industry develop?