Expose the unspoken rules of ceramic bathroom decoration

The main features of the inside of the ceramic sanitary industry are:

Never opaque: Mainly because the average family only renovates once or twice a lifetime, so it's impossible to pay too much attention to this industry. I guess many friends who haven’t renovated now don’t know what brands of ceramic sanitary ware are.

Large profit margins: The ceramic bathroom industry has a high proportion of profits, mainly because the industry is not transparent, consumers do not understand, there are many intermediate links in the industry, so the middle costs are also more, have to leave profits to the intermediate links.

There are many intermediate links: the intermediate links mainly include four aspects: decoration company, designer, project supervision, and plasterer. These four links have become the unspoken rules of the ceramic sanitary ware industry.

The decoration company generally buys a room to find a decoration company to do space design, so the decoration company has customer resources. And customers do not understand the ceramic bathroom, so the decoration company can influence the customer's choice of tile brand, so the decoration company must get the rebate of tile sales. The companies that provide the materials for the contractor or the decoration company responsible for recommending the materials are given a reserve price by the tile shop owner. They operate on their own, but there are fewer such companies. Most of the decoration companies are extensively managed. Most of these decoration companies are designer rebates.

Designers who communicate with customers directly are designers. In the eyes of customers, designers are professionals. Therefore, designers have the greatest influence on customers. When consumers buy ceramic tiles, they listen to the designers’ opinions and take them to the designer. The building materials market buys tiles to buy tiles that match the design scheme (in fact, no matter what brick you choose is in line with the style, the style is just pull eggs). Therefore, the designer plays a decisive role in the process of consumers buying tiles. Although cooperation with him may not be a success, it is certainly a bad thing if he does not cooperate with him. Therefore, if he wants to do business, the designer’s rebirth must be given, and It is the most rewarding of the four links. Polishing brick rebates are generally 10% to 40 percent, antique bricks are 20 to 50 percent, and tile rebates are 10 to 20 percent. (Note that it is based on the billing amount, not according to the cost)

After the project supervising, the designer makes the decoration design plan, must find the person to carry on the construction, the construction progress and the quality inspection project is grasped by the engineering supervision, the supervisor says your brick is good, say you are not good, you are no matter how good brick also not good. Therefore, we must give the rebate to the project supervisor. Even if this project supervisor is the person who decorates the company, after giving the decorating company and the design rebate, there is no need to give supervisors more points.

There is also a plasterer, also known as a plasterer. They should be the least paid of these four links, but they should also take it. The brick is only a semi-finished product. If the plasterer wants to get rid of ghosts, your bricks will not be even. Therefore, the plasterer will give a bit of money to the plasterer before laying the bricks. After the bricks are paved, the area will be subsidized by 1-3 yuan per square.

The focus of the rebate is on the designers here. Generally, new products, high-end products, and key products are mainly targeted for rebates. According to different places, it is probably between 20-40 points. Low-end products or special promotion products are generally 10-15 points.

A well-known antique brick brand in Wuhan has given designers a rebate of up to 60 percent, but it dropped after a few months, because designers are afraid and dealers are afraid.

Of the 100,000 yuan you bought, 30,000-40,000 yuan is a designer's rebate. You may still tolerate it. But if you know that 60,000 of them are designer rebates, will you use a knife to cut the designer?

The customer's lack of understanding of the ceramic sanitary wares has caused dealers to rely on designer channels and rebates at intermediate levels, so ceramic sanitary ware prices remain high. General ceramic bathroom products are listed at the ex-factory price multiplied by 3-5 (except for special products), and then give customers 70% discount sales.

Xiao Bian concludes: Understanding the hidden rules of the ceramic sanitary industry helps consumers understand consumption. When choosing to decorate, avoid being ignorant without your knowledge.

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