Reader Guo once complained to this newspaper that although there are indeed advantages in terms of quality, environmental protection and after-sales, why are some famous furniture and building materials brands making a 30% discount even if they pass the seasonal products or samples? Unattainable, or they take the shelf too much. In fact, consumers who want to buy branded goods and are not satisfied with the price are more than Mr. Guo. Why can't well-known brands come up with some "special products" and give "special prices"? In this regard, some insiders bluntly say that brand positioning, price system, how much inventory, sales volume, etc., all affect the brand's long-term "discount store" s reason. However, the author found last week that "big-name" discount stores such as the Federation, Guoan Jiamei, Qiushi, Aiyisi, Gujia Crafts, HC28, Kohler, and St. Mart are quietly appearing in the actual home Lize store, Red Star Macalline Chaoyang Road Store and Lanjing Lijia Lize Store are among the mainstream stores in Beijing. During the visit, these "discount shop" shopping guides said that their long-term presence, rich products, affordable prices and guaranteed after-sales are their biggest characteristics. In the "home Taobao area" on the fifth floor of Red Star Macalline, fabric sofas , leather sofas , coffee tables , side cabinets, etc. are all available, mainly based on Ai Yisi and Gujia craft brands. The sales staff said that they have been stationed here since the opening of the Home City last year, and they mainly put samples and tail goods, mostly 30% to 50% off the original price products. Although some furniture corners were slightly damaged, and some sofas were obviously dirty, the sales staff said that they were "selling well", and occasionally there was a piece of furniture that was rushed for by some people. Of course, in addition to being able to find "Baby" in the local furniture discount store with a stronger taste, the author also saw in the actual home Lize store, some simple modern children's lacquer furniture brands, did not forget to use " "Specials" solicit popularity. Not long after the HC28 opened, although the shop staff did not admit that it was a "discount store", some sofas were making "super specials", some of them were bumped during transportation, and the flawed side tables were being "sold cheaply." Fittings For Toilet And Flush Tank
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"Big brand" furniture building materials are given a 30% or 40% discount, and the "background" of the products is naturally attracting attention. During the visit, Miss Pan, the shopping guide of Guoan Jiamei, told the author that their Lanjinglijia discount store offers a discount of 35% and sells mostly stocks and samples. However, consumers can also find new products at other regular-priced stores. The shop set the "sample", which is 25% off the original price, but it is only available when the regular-priced shop replaces the sample or the sample appears to be defective; the author also saw many toilets with attractive prices when visiting the Kohler bathroom discount store. Basin and shower, but the difference between regular and bargains is difficult to distinguish at a glance. The shop guide said that the discount area and the regular price area in the store are separate. Most of the products in the discount area are the tail products of the manufacturers. The quality is no problem, but the style is a little conservative and the design sense is not much.