Industry Insider Says "Industrial" Production in the Flooring Industry

Recently, Sun Xing (a pseudonym), a floor factory owner who has been in the flooring industry for nearly 20 years, told reporters before exiting the flooring industry that there were many problems in the production of multi-layered solid wood flooring and the promotion of refined decoration rooms. Blind foundry, fraudulent production, and knowing fake picking are all examples.

Under the guidance of the insider, the reporter discovered through unannounced visits that only the Daxing Tuanhe area had at least a dozen small floor-processing plants, which provided brand floor flooring, or provided fake brand-name floors for elaborate decoration projects. Experts in the industry stated that more and more common foundry models require quality supervision and cooperation. When developers sell refined decoration houses, they should indicate the environmental testing indicators on the purchase contract and be responsible for the quality of all fine decoration parts.

People in the industry broke the news that we would know this day. "As early as a few years ago, I knew that this industry would have an accident sooner or later. The "toxic floor incident" was just a beginning." In Sun Xing's view, the "toxic floor incident" seems accidental. In fact, it is an inevitable result of the unspoken rules of the entire floor and real estate industry.

"Weak taste," OEM production "When we all made solid wood flooring in previous years, the market was still very standardized, and the cost of entry was high and the products were also guaranteed." Sun Xing said that in recent years, the flooring industry has begun to undergo tremendous changes.

According to Sun Xing’s introduction, solid wood flooring used to have relatively high capital and equipment requirements, but after entering the year 2000, with the promotion of the production of multi-layer solid wood flooring (also known as multi-layer laminate flooring and solid wood composite flooring), the floor entry threshold was lowered. . "One million or so can open a small floor factory and it will be able to recover the cost in a year."

The survival of these small factories in addition to the production of fake brand name, but also for the brand enterprise OEM production. "Now it's fashionable to call OEM." Sun Hing told reporters that many of the major production models of flooring brands are OEMs, that is, they come out of the brand design, find a processing plant production. Sun Xing believes that the OEM model is very good, but it has changed during the promotion of the flooring industry. "Some companies do not have their own production lines, all products are OEM, but quality monitoring has not kept pace, and the quality of products from different foundries is difficult to maintain the same." The lack of supervision makes the floor of these generations of processing uneven , And then derived a gray interest chain, eventually paid by the consumer. According to its speculation, the issue of Anxin's floor is out of OEM production.

Floor production is different from other consumer goods production. It is stable all the year round and its orderability is very strong. “When delivery is often required, production cannot keep up, it will go to the market and grab goods”. Sun Hsing's "harvesting goods" is different from the usual stable production of OEMs that have signed cooperation agreements. Instead, they are approaching the deadline for delivery. They are looking for any processing plants that can produce the same products in the market, provide models, and provide technical tips. , Limited time delivery. The main object of this "scratching" is a small processing plant, and its technical level is difficult to guarantee quality. The final quality can be imagined.

The proportion of fine decoration rooms with fine decoration rooms is getting higher and higher. Developers have promised to decorate the brands of the products, which are often regarded by the buyers as one of the quality standards. Sun Xing told reporters that in fact, a considerable part of "brand products" may come from unknown factories.

According to Sun Xing, a large part of the orders of the unknown factory came from the refined decoration business of the development company, developed the procurement staff of the company, customized a certain brand of products, put forward the production requirements, talked about the price, and signed a processing agreement after the transaction. The floor with a famous brand name has become the brand-name flooring that the owners of the project saw after they stayed. Sun Xing’s news was confirmed by the owner of another floor-processing factory.

The owner, who asked not to be named, told reporters that his factory had taken similar orders. According to its disclosure, many real estate companies or distributors do not even need to relocate their licenses. They are shipped directly to the construction site for paving. “It is OK to write an agreed-upon brand in the contract. No one checks it anyway.” With a big name, he will be affixed with a card." It is understood that even if the development enterprise refined interior shop is certainly a real brand floor, but the floor quality is likely to be different from the market retail floor quality, the so-called "engineering board" and "retail board" difference, both quality There is a big difference.