Open up a new era of international "video surveillance"

Since the “9.11” incident, European and American developed countries have ushered in the rapid development of the security electronics industry. Governments represented by the United States have increased their investment in public security protection construction, and the scale of government procurement of protective products has continued to increase in 2009. The scale of the security industry is close to 70 billion U.S. dollars. Although China's security spending is at the initial stage, more than 10% of annual growth has already begun to show a huge market potential for local demand. Ruijie integrates its accumulated technology and industry experience in network equipment, 3G communications, multimedia video applications, and wireless monitoring. It quickly responds to the security market and launches its products accurately into the industrial chain in order to quickly occupy a place in the competition.

As the hero of the times creates a new industry for Ruijie, the connotation of the current situation can be understood from the timing and the situation.

According to relevant statistics, the total output value of the security industry in the domestic market has reached around 160 billion yuan per year, of which the video surveillance output value reached 25.2 billion. At the two sessions that just concluded, the Ministry of Finance submitted the “Report on Central and Local Budgetary Implementation in 2009 and the Draft Central and Local Budgets in 2010” and pointed out that the central government’s expenditure on public security this year will reach 139.069 billion yuan. Last year increased by 8%. According to the Ministry of Communications' plan for a total investment of about 700 billion yuan in 2009, electromechanical construction accounts for 5% of the total investment, which is about 35 billion yuan. The proportion of investment in monitoring systems in the entire electromechanical system has become increasingly heavy, accounting for about 30 percent. About %, it can be deduced that the next round of market monitoring system will reach about 10 billion. At present, the government is stepping up efforts to support the construction and improvement of the Internet of Things. As the field of security in one of the important areas of application of the Internet of Things, it will usher in even greater opportunities for growth... We can easily extract such a signal from the current hot spots. The state pays close attention to social security and takes safety precautions as the top priority of social security work. This is a good opportunity for the Chinese security industry that is currently under development. The golden era of security industry development is starting.

Although faced with the security feast that is being opened, but from the current form of the industry, early intervention in video surveillance vendors have relatively complete product lines and solutions, has formed a fairly solid force and a huge lead in the industry It became a barrier to competition among later adopters. Starnet Ruijie has never been afraid of competition. The outrageous generation is always in disorder. The 90% share of China's online market 10 years ago was monopolized by foreign companies such as Cisco and 3COM. We face a negligible living space. However, Starnet Ruijie has chosen resolutely. Such a difficult road laid the foundation for today's status as the king of the nation's first brand of network equipment; our thin client products also took root in the giants' grip, gradually starting from the graphics terminal first to achieve the first overall thin client, from Leading the Chinese market is the market leader in the Asia-Pacific region. The ten-year leap of Starnet.com proves that we not only have the ability to survive in the new industry, but also have the strength to become industry leaders. The IT industry has a saying that for entrepreneurs, there is no yesterday, only the future. We must face up to and pay attention to the new competitive environment in order to capture the opportunities for survival and development in the new industry.

Dedicated to becoming an industry leader, is the initial goal of each industry of Stargate Ruijie. The opening of the Golden Age of Video Surveillance will undoubtedly provide opportunities for such interested individuals as Starnet Ruijie to participate in industry competition and reshuffle. It is bound to arouse a new round of turbulence in the video surveillance industry.

The layout leads the way and for a company's success, the time is not enough. Can we seize opportunities in a timely manner and build our own competitive advantage in the field of strong video surveillance and fierce competition in the field of video surveillance? Being the industry leader, the key depends on the deployment and implementation of our strategic thinking. The following three latitudes determine the stars: The future development of the network Ruijie video surveillance product line.

Expanding Strategic Space With the growing maturity of China's security electronics industry, on the one hand, products tend to become more standardized and homogenized, which inevitably presents competition for the Red Sea, resulting in short-to-medium connections between vendors; on the other hand, customer needs are increasingly diversified. More and more attention is paid to the development of end-users, taking the road of differentiation, such as intelligent analysis and identification of such high-end market, the future of video surveillance should be the market where both coexist, how to cut into the market, which is clearly Star Network Ruijie The first challenge.

Xingwang Ruijie focuses on the target agglomeration strategy, identifies the industry as a breakthrough point, accurately grasps the various applications and needs of specific industries in the monitoring field, and gradually accumulates industry experience, as well as the overall solution capabilities and capabilities for custom development, and pools resources. Focus on implementation, providing customers with a new generation of customized terminals and solutions that integrate “software, hardware, and service integration”, while relying on their own flexible and customized strategies, rapid response to the market, strong research and development capabilities, and further strengthening the brand and The penetration of products to users is to create a unique competitive advantage that is both differentiated and cost-leading. After establishing a foothold in the industry, we will achieve strategic breakthroughs with points and areas, expand into other areas of video surveillance, and gradually expand product lines to expand the broad strategic space of the video surveillance industry.

It is undeniable that building core competitiveness will inevitably lead to increasingly fierce security competition in the coming period. In particular, the rapid transformation of industry demand into product customization capabilities will become a key factor in making video surveillance companies bigger and stronger, and even related to success or failure. This requires manufacturers to have a core competitive advantage and translate this competitive advantage into practical applications.

This is even more powerful for StarCom, which has a domestic first-rate network communications research institute. StarNet Ruijie has accumulated over 10 years of embedded device R&D and solutions in the fields of networks, terminals, communications, and video applications. Provides the ability to build powerful video surveillance products and solutions based on embedded devices. The market demand drives the constant innovation and breakthrough in the research and development of Xingjie Ruijie. For this reason, Xingjie Ruijie has established a distinct technology research and development system for this purpose. In 2009, we accelerated the innovation and conversion capabilities of video surveillance products by creating three platforms: embedded platforms, system platforms, and hardware platforms, shortened product customization cycles, provided customers with complete and applicable solutions, and implemented new products to the market; On the basis of the large platform, the R&D of R&D of Ruijie.cn continues to use “differentiation” to build core competitiveness of the product, promote continuous improvement in core applications such as smart development and codec, and strive to continuously challenge the high-end areas. On the basis of building core competitiveness by differentiation, we will continue to intensify the speed of market response, adjust the product structure in a timely manner according to the target market, shorten the distance between product decisions and market demands, and provide customers with more applicable security products and solutions. .

At the same time, through the production, research and development system, Xingye Ruijie has cooperated with scientific research institutes and colleges and universities to more widely integrate human and intellectual resources with great domestic potential, and together with Xingjie Ruijie realizes the rapid conversion of video surveillance innovations to the market. .

While optimizing the internal and external resources to enhance the core competitiveness of enterprises, the improvement and balance of the enterprise resource system are regarded as the key to wining the full victory in the video surveillance field.

First of all, to create an effective, high-performance team of excellence, team building will directly affect the future development of the company. As a new product line, we must have a hard-working culture and spirit, strong offensiveness and creativity, and a higher level. The standards will make us an excellent team in the field of video surveillance. Secondly, to nurture a learning-based research and development system, Xingwang Ruijie has introduced an integrated development R&D system. To achieve two goals, one is to develop the ability to develop orderly R&D systems, which makes product product development orderly; and one is to achieve knowledge management. The role of the rapid development of our R & D team in the future, the rapid realization of the timely transfer of knowledge to new employees, get through the rapid growth channel of the new echelon. Thirdly, in terms of marketing strategies, we are looking for strong partners in the channel and industry, establishing our own sales channels, and relying on the advantages of the StarNet Ruijie brand resources to create the extended value of its strong brand in the field of video surveillance. Finally, on the management of the back-end platform, we can rely on the powerful platform of StarNet Ruijie as a leading manufacturer in the field of domestic network communications. Xingjie Ruijie has formed a unique competitiveness in terms of supply chain, quality, operation, and cost. For example, relying on Xingye Ruijie's supply chain platform, we can exceed the number of manufacturers in the industry in terms of module procurement scale and bargaining power. We can effectively reduce costs while allowing us to devote more resources to system integration and solutions. Customization to ensure the implementation of a product strategy that is both differentiated and cost-leading.

Taking this series of strategic layouts from the corners beyond Starnet Ruijie is ultimately aimed at successfully killing the bleeding road in the Red Sea in the industry competition and reaching the new blue ocean of the video surveillance industry. People who are concerned about F1 games know that the probability of a car passing over a straight road is very small. Most of the overtaking is done at the corner. Our road in the video surveillance industry is like the F1 game. It is extremely difficult and long, and it takes ordinary people to pay. With unimaginable hard work and patience, Stargate.com must succeed in the field of video surveillance. First of all, it is necessary to closely follow the leading race car and not be able to get rid of them. More importantly, it is necessary to grasp the fleeting opportunity and realize the curve. Beyond.

Entering a new industry, we don't have the strength to compete with the industry giants at the moment, but we must have the ability to closely follow the industry leaders. Xingwang Ruijie's product strategy of “standardize first, then differentiate” to standardize products Rapidly entering the market, with the "cost leadership" strategy of Star.net Ruijie to achieve the tight follow-up to the leader, while leaving off most of the industry's competitors. In the follow-up, identify the weak points of the industry giants to break through, tear open their doors, seek breakthroughs, and accumulate the energy of full competition. With the introduction of new industry standards and the emergence of new business requirements, for companies such as Starnet.com with powerful independent research and development capabilities and program customization capabilities, it means there is a time when the curve will be exceeded. When the new application program of the industry emerges, we can perfect it at the first time. At the same time, with the lowest-cost and optimal chip solution in the video surveillance industry, Xingjie Ruijie will be able to push the market faster than the competition and win two The difference in time of three months, when it hits the market, it can be beautifully achieved.

Although there are many difficulties ahead, Xingjie Ruijie is only a latecomer to the industry giants. However, after persisting, accumulating energy, and constantly surpassing corners, we will surely come from behind and become a more appealing force in the field of video surveillance. The manufacturers really promote the development of China's public security.

Starnet Ruijie completely broke the video surveillance network "line" system Harvard Business School to interpret Apple's successful model: "To be a computer, Apple is not a rival to Dell; to make software, Apple is not an opponent of Microsoft; to make music, Apple is not EMI. However, if you combine the three and do 'hardware + software + content', then they are not Apple's opponents." Like Apple's revolution in the global audiovisual industry triggered by the iPod, Xingjie Ruijie is triggering a revolution in wireless surveillance. . Faced with the constant changes and upgrades in customer needs, Starnet integrates its leading advantages in network equipment, 3G communications, multimedia video applications, and wireless surveillance, and creates the only DVR-G series in the industry that can realize wireless monitoring from the Internet. Wireless monitoring products give users maximum freedom and randomness, creating an unprecedented wireless monitoring experience.

The magnificent turn of wireless monitoring As the world becomes more and more digital, people's demand for security monitoring is also increasing. The working children want to keep an eye out for the elderly who live alone at home. The office worker mother wants to know the activities of the children at home and go all the way. The owner of the shop pays attention to all the dynamics in the shop. When the monitoring equipment is alerted, the security company must immediately and clearly distinguish between what is a false alarm and what is a real report, and take corresponding measures... The market urgently needs to implement wireless monitoring.

Since the 3G network was formally put into commercial use a year ago, wireless surveillance has become a new cheese that is easily available in the security industry. Major security companies have tried to build wireless surveillance products based on 3G applications in an attempt to seize the wireless surveillance market. In contrast, Starnet, one of the most appealing manufacturers in the 3G communications industry, is based on the 2G communications technology to create the industry's first wireless surveillance DVR product, the G series, which is continuously connected to the surveillance market. Gaining good results and realizing more-than-expected development have triggered intense attention from the industry.

In fact, Starnet's Ruijie did not send 3G monitoring, but turned to 2G. This is precisely the point that meets the current market demand and application: "Wireless" is lighter than 3G. With a “Wireless” as a prerequisite for the creation of G-Series products, Xing Wang Ruijie has responded to the needs of the mainstream market, and with the innovation and technical support capabilities to meet this huge demand, it has successfully created the industry’s first Internet-ready wireless monitoring system. DVR products. The Starnet Ruijie G series not only took the lead in long-distance digital wireless monitoring in the security industry, but also broke the bottleneck of non-mainstream 3G applications on the market, enabling mobile users to experience “anytime, anywhere, and heart” seamless experience. Wireless monitoring has opened up a new era of video surveillance from the "line" system of the Internet.

In contrast, 3G wireless monitoring, 3G terminals are still not popular, 3G networks of the three major operators are different, many applications that look a bit beautiful have not yet been put into civilian use, and relatively high tariffs have made 3G appear to be superior. All kinds of problems have led to 3G. Wireless monitoring is still being neglected by the mainstream users who live in the market center during the concept phase. The cold market reaction has stunned wireless surveillance vendors and they have been stunned. The lack of self-accumulation in the communications industry has caused most monitoring companies to look "Wireless" sighs.

Obviously, Starnet Ruijie can achieve a remarkable growth rate in the field of wireless monitoring, and it will benefit from timely "retreat" as "advancement" and follow the trend. While the 3G market is still immature, Starnet.com, which has been deeply pursuing the telecommunications industry for more than a decade, has taken customer applications as its first priority, subtly avoided the conception of competition, and enabled wireless surveillance to take advantage of the turning point to usher in a brighter future.

As the only DVR on the market that can realize wireless monitoring from the Internet, Xingwang Ruijie’s new trump card features four features: MMS alarm, telephone alarm, MMS monitoring, and telephone monitoring. The two applications, active monitoring and event alarming, are separated from the limitations of the fixed network, enabling on-site monitoring at any time, any place, and place, creating a new monitoring model in the era of the Internet of Things.

When a semaphore alarm or motion detection alarm occurs, Starnet Ruijie G series products can send screenshots to specified mobile phones through the MMS alarm function to ensure that users can grasp the live dynamics within the first time, and the MMS monitoring function supports 11 The number effectively avoids the problem that the calling number is shut down or the alarm information cannot be received in time in the service area; G series products can achieve continuous shooting with a shortest time interval of 0.3 seconds, and accurate monitoring of emergency events is in place; when on-site When the surveillance equipment is destroyed, the MMS in the mobile phone can also be used as evidence of retention; for mobile phone users who do not support MMS function, the G series products can send alarms by sending short messages, and can also automatically dial the pre-set phone number. The user listens to the live sound the first time.

When there is no alarm information, as long as the user has the need, they can monitor the live picture or monitor the live sound anytime and anywhere through MMS monitoring or telephone monitoring. The operation procedure is very convenient. The user can easily obtain a live picture of any given channel simply by sending a simple command via a mobile phone short message, or directly call a DVR to monitor live sound using a mobile phone or a fixed phone.

Convenient operation, strong security and reasonable tariffs make Starnet Ruijie G series wireless monitoring products have a huge market development space, at the same time, the integration of MMS alarm, telephone alarm, MMS monitoring, telephone monitoring four original creative applications G series products can control monitoring information in advance, during and after the event, and lay the foundation for the G series products to become the first DVR product in China to have “ex post facto evidence”, “alarm in case”, and “pre-monitor”. The status of the trump card has won the leading position in leading the wireless surveillance competition.

The next giant G series of video surveillance, as the most important form of landing in the wireless surveillance market, successfully implemented a virtuous cycle between products, applications, customers, and word of mouth, expanding users' wireless monitoring to the applications that are as close to the market as possible. The experience and cognition, its success has also greatly promoted the overall improvement of the overall technology and application level of the current wireless monitoring industry.

Of course, Ruijie.com has never underestimated the consumption potential and market value of the outbreak of 3G wireless surveillance market. Yu Yongjian, product manager of Stargate.com, said that the current G series products created by Ruijie.com are connected to wireless monitoring users and 3G wireless monitoring. Applying a two-level bridge, using the time difference of 3G promotion, it guides users into the wireless monitoring experience; at the same time, it cooperates closely with operators for a long period of time, making Starnet Ruijie have a unique and profound understanding of the overall performance and compatibility of the operator system. Supporting the effective implementation of the 3G application of the Stargate Ruijie video surveillance products, when the timeliness of the 3G surveillance market matures, the Stargate Ruijie will rapidly implement the 3G wireless surveillance products through software and chip upgrades.

As a fast-rising manufacturer in the security industry, Xingjie Ruijie has always practiced all business models centered on customer applications and integrated it with years of accumulation in network equipment, 3G communications, multimedia video applications, and wireless monitoring, making it Wireless video surveillance products can use the best communication and video processing technology to provide users with efficient and feasible and affordable solutions, visible in the "Apple-style" model to build its video surveillance brand, is the rapid deployment of video surveillance star network Ruijie Industry, the path to a successful breakthrough.

With the application of "smart vision," Star Web Ruijie successfully grasped this corner to achieve beyond, and lay a dominant position in the wireless surveillance market, the days of becoming the next video surveillance giant is not far off.