Ceramic sheet or will open the building materials market "porcelain house era"

Foshan, the traditional heavyweight town in China's ceramic building materials industry, is receiving the concerns of the entire building materials market in the image of “order disruptors”. Located in Xiqiao Town, Foshan City, the “Mona Lisa (popular promotion business dynamic product group purchase) Culture and Art Museum and lightweight new building materials museum” puts the ceramic thin plate, the technology of the ten-year-long grinding sword of the Chinese building materials industry. **, once again pushed to the spotlight of the building materials market competition stage.

The ceramic plate became an artistic carrier. “Mona Lisa will also fall in love with her ceramic house.” The newly appointed director of Cui Jiajie expressed his appreciation for the museum. This museum uses a large number of architectural ceramic materials creatively, and it is an imperial porcelain palace. As China's premier artistic and cultural expert of Mona Lisa and Da Vinci, Cui Jiajie’s commentary for the Museum of Art is: “The perfect combination of culture, art and architecture.”

The Mona Lisa Culture and Art Museum is an important part of the international cultural exchange program of the Mona Lisa Ceramics Co., Ltd. of Guangdong. This museum contains more than 1,200 pieces of precious collections from more than 100 countries and regions (popular merchandising groups), spanning nearly 500 years, covering the legend of the Mona Lisa and its author Da Vinci. All aspects. The first phase of the exhibition opened with an area of ​​more than 1,200 square meters, creating a rich artistic atmosphere for the Renaissance.

According to the plan of the organizer, the future art gallery will have a display area of ​​25,000 square meters and become the world's premier Mona Lisa Culture and Art Museum.

The Museum of Art is also an important cultural marketing site for Mona Lisa, a leading brand of Chinese ceramic building materials. Therefore, in addition to being widely used as a building decoration material, ceramics have also become a vehicle for art and culture. A copy of Leonardo da Vinci and other famous paintings of Renaissance artists, drawn on a thin porcelain plate, attracted the attention of visitors with its vivid luster and exquisite color; creative use of 560 Da Vinci The 32-meter-long giant porcelain countertop of the sketch draft has also become the treasure of the town hall.

The twists and turns of the configuration, the brilliance of color, omnipotent use, architectural ceramics in the Museum of Art is no longer the stereotyped "tile" image of people. The basis for this change is ceramic sheet technology.

From brick to board, architectural ceramics “slimming” successfully. “Thirty years ago was a ceramic tile. Thirty years later, it was a porcelain plate. The Chinese architectural ceramics industry has shown a strong tendency toward “thinning.”” Ceramic Industry Expert, South China Chen Fan, a professor at the University of Science and Technology, vividly outlined the "thinning down" path of architectural ceramics.

The porcelain plate referred to by Chen Fan is a building ceramic plate commonly known as “PP plate”. At the 12th Beijing Science Expo held not long ago, the PP board had just gained fame with its remarkable environmental protection features and its surprising "thin profile" improvement.

According to Chen Fan, the PP board is the technological achievement of the successful industrial transformation of the national “Tenth Five-Year Plan” technology research project “brick-thinning” and is considered to have been brewed by China's architectural ceramics industry in the “ten years of grinding a sword”. technology**. Thanks to the innovative production process, the PP board cuts its own thickness to one-third of the traditional ceramic tile products while maintaining or even exceeding the performance of traditional building ceramics. "Reduced to "millimeter".

Song Chunhua, former vice minister of the Ministry of Construction and chairman of the China Architecture Society, believes that the "downsizing" of the PP board will bring about a tremendous transformation in the entire building ceramics industry chain and even in the entire building materials field.

For all levels of dealers, "slimming" means at least three times the storage efficiency, and the cost of logistics drops by two-thirds. For building developers, “downsizing” means that the building load caused by ceramic materials is also reduced by two-thirds, which not only increases the safety load of the building, but also opens up a broader application space for building ceramics. For ordinary consumers who eventually use building ceramics to decorate their homes, “slimming down” can be said to directly save them valuable indoor space - only one set of 120 square meters of floor space with a three-meter-high three-room space. For example, if an ordinary house is used to replace the ordinary tile with a PP plate to decorate all of its interior surfaces, it can at least “change” out an additional 5 cubic meters of space.

"Perhaps the entire Chinese architectural ceramics market is going to change for some time in the future, all of them are on the wings of the PP board butterfly." Song Chunhua said.

"Universal Ceramics" shakes the traditional power tiles of the building materials market. In the past few decades, it has almost become synonymous with architectural ceramics. For hundreds of millions of building materials consumers, ceramic tile is a solid ground in their warm home; for ceramics manufacturers, although ceramic tile is the cornerstone of their profits, it is to ensure that ceramics occupy a fixed “site” in the highly competitive building materials market. The Dinghai pin, but it is also their "ceiling" to expand market share.

The appearance of the PP board now appears to be a powerful tool for building ceramics manufacturers who have been rushing out of the area for many years. In the eyes of the Chinese architectural ceramics industry, Miao Hua, chairman and president of the Mona Lisa (popular sales promotion dynamic product group purchase) ceramics company, the PP board can almost be called a “universal ceramic”.

“Building ceramics can be made so thin and can be made large enough. At the same time, this kind of ceramic plate can also achieve the strength properties of traditional ceramic tiles. These are all exciting.” Xiao Hua's pros and cons of PP panels are just a few. In particular, he pointed out that some dealers had asked him if such thin and light porcelain plates would become more "brittle," "I told them that this worry is absolutely unnecessary."

In fact, thanks to its thin shape, coupled with innovations in the production process, the PP board has become a kind of "elastic" ceramic. A normal PP board 1.8 meters wide and 0.9 meters long can withstand bending up to 3 centimeters. This means that the PP board has already exceeded the limit of "floor materials" and can satisfy most of the requirements for home furnishing and building exterior wall materials.

In addition, the existing PP board product line has included matt, polished, semi-polished and other surface treatments that can reproduce existing major tile products including antique tiles, tiles, and polished tiles. Appearance characteristics, more imitation wallpaper and other new materials introduced.

“With the selection of PP sheet materials with sufficient single-sheet area and sufficient material color, consumers can consider the possibility of entering the “porcelain house era.” Yan Xian, director of the Xianyang Ceramic Design Institute, put forward bold proposals. He believes that the existing PP panels can be fully applied to the decoration of floors, walls, countertops and ceilings. The all-ceramic decoration home can not only enable consumers to achieve "one-stop" design and procurement, but also has natural convenience in the harmony of the overall tone and luster. In addition, thanks to the ceramic characteristics of the PP panel, this all-ceramic decoration home is not easy to deface, and it is also easy to clean and clean.

“GB Package” has spawned a new period of ceramics. Although the PP board industry has already had many competitive advantages in “passing the battlefield”, it is still a brand-new building ceramic product. For the architectural ceramics market that has already ended the era of “staking races”, it is necessary for the PP panels to become more popular quickly.

The National Standardization Committee's "National Standard for Ceramic Panels" and the Ministry of Construction's "Technical Specification for the Application of Architectural Ceramic Sheets" were introduced at this time, and they have become the prevailing trend for the pioneers of the PP board construction ceramics.

The "Standard" is for the function and quality of the PP board products, and the "Regulations" is for the installation and acceptance of the PP board products. A national standard and an industry standard, which include all the upstream and downstream industries of the entire PP board industry, can be said to be a rich "standard package" for the PP board industry.

“Ceramic board technology is a tenth five-year national science and technology research project, and it is also a key project of the National Science and Technology Support Program for the Eleventh and Five Years. The PP board is one of the most important industrialization achievements of ceramic board technology.” Zhang Ren, president of China Federation of Building Materials, gave a concise description of why the PP board was treated as a “national standard package”.

Xiao Hua, who is the head of the Mona Lisa Ceramics Co., Ltd., the chief editor of the two standards, has gained more confidence from this: “The two standards complement each other and have cleared the market barriers for the development of the PP board industry. As a manufacturer, we can provide high-quality PP board products in accordance with the national standard, while dealers and decoration construction units can provide consumers with high quality and high-quality supporting services according to their standards.It can be said that the national ministries and commissions are responsible for the PP board industry. The support is unprecedented."

Mona Lisa Ceramics's PP board products have been on the market for more than a year, gradually gaining the understanding and favor of channel providers and consumers. After the “GB Package” was launched, sales performance immediately entered the fast upward channel. According to statistics, only the sales of PP board products in May this year have exceeded the total number of the previous year.

Xiao Hua also stated that the second PP board production line being built by Mona Lisa will start production in September this year. It is expected that the existing PP board production capacity will be more than doubled to reach an annual output of 3.5 million square meters.

At the same time, Mona Lisa has also put the industrialization of another ceramic board technology into the agenda. This ceramic plate named "QQ plate" is a sister product of the PP plate, and it uses advanced foaming technology to obtain heat resistance and sound insulation performance far more than ordinary building ceramics. "Floating on the water ceramic" and amazing four. Mona Lisa believes that, after a large number of QQ boards are put into production, construction ceramics will further move into more market areas that were previously unimaginable.

Xiao Hua said: "Like the beautiful Mona Lisa, a fast-growing ceramic sheet market has shown us the first smile."