Guangzhou Jointair Co., Ltd. , https://www.jointair.cn
The application of network video surveillance has been widely used in various fields such as intelligent transportation, government work, public safety, safe home, intelligent fire control, industrial monitoring, elderly care, and personal health. Security network video surveillance means that the video information is transmitted in a digital form through a wired or wireless IP network. As long as the network can reach the place, video surveillance and recording can be realized. In addition, network video surveillance can also be used with many other types of video surveillance. The system is perfectly integrated.
According to authoritative statistics, the network video surveillance market in the security industry will reach 70 billion in the next two years. Among them, the huge business opportunities in the network surveillance market in security informatization have been exposed. Compared with traditional video surveillance systems, network video surveillance systems The operation is simpler and the price is lower. These two features are the advantages of the network video surveillance system. Among them, at the current stage, the domestic monitoring market for civil use, although it has just started, has a very broad market prospect.
According to industry insiders, the future civil video surveillance system technology will leap with the development of wired and wireless network technologies, and the popularity of civil video surveillance will change people's daily lives. From the perspective of future development, the development potential of the civilian video surveillance business in the individual user market will probably be evenly divided with the industry user market.
The technology upgrade drives the market demand. According to Zhang Junguang, marketing manager of Huanyu Feiyang Technology Co., Ltd., IT remote monitoring is becoming an inevitable trend toward civilian use. Today's IP remote monitoring is not limited to the past, which is just a precautionary application category. It has gradually moved toward. The level of information management. Zhang Junguang introduced that both the company's video surveillance solutions or civil solutions are basically focused on solving users' two major problems: security and management.
It is understood that the current growth rate of analog network video monitoring is only 10%, IP video surveillance system growth rate has reached about 30%, by 2012, the network digital surveillance market share will surpass the analog monitoring products. In fact, the factors driving the development of the network video surveillance market can not be separated from the popularity of the Internet, including 3G networks and the development of product technology.
Zhang Junguang introduced that from the current target customers around the world, IP remote monitoring focuses more on civilian or small and medium enterprises. In recent years, the market growth rate has been mainly concentrated in high-end community households. As long as the upper-class workers are equipped with remote monitoring equipment at home, they can monitor the remote target environment after landing on the Internet. This is very practical; secondly, network monitoring is also used in corporate office applications. China played a role in video communication and conference exchanges. Third, retail stores are gradually using network monitoring systems. However, if the user's network environment requirements can keep up with the characteristics of the product, other very practical application requirements can be customized through the solution provider's professional capabilities.
“At present, network video surveillance has been applied in a number of kindergartens, nursing homes, and warehouse logistics and telemedicine diagnostics. The cost and convenience advantages are very obvious,†said Zhang Junguang.
In fact, from the point of view of the development trend of network video surveillance systems, remote IP monitoring is more capable of embodying its own unique advantages over current analog products. For example, a small supermarket about 10 square meters can be used by operators. Several traditional analog monitoring heads and capture cards are simple analog monitoring methods to solve this kind of shop. If only the door is monitored, the cost of using IP digital monitoring is lower than analog monitoring. On the other hand, it is now possible that more end users, such as individual users and some corporate users, are beginning to understand the remote IP network monitoring. For the development of new technologies, traditional analog monitoring businesses are also gradually The plan is to transform the business development direction of IP network monitoring.
Take the example of the monitoring system of Huanyu Flying Chain Stores as an example, it highlights two obvious technical development features in the long-range video surveillance solution: First, with the development of the network, the convenience of installation and search in the implementation of the program. Second, combined with the rapid development of the Internet and 3G networks, the market for network monitoring products will be promoted.
"Specifically, we call it remote monitoring and unified management. Remote monitoring is determined by the distribution and development of users. For example, from the same city, to cities, to provinces, and even to countries across continents. In other words, remoteness and remoteness are the basic characteristics, and unified management is determined by the operating characteristics of the chain stores, such as unified services, unified purchases, and unified control, indicating the importance of unified management of chain stores, said Zhang Junguang.
Solution Provider Integration Capabilities Highlight Industry Features With the growing demand for video surveillance application projects, the market has put forward more and more requirements for solution providers that only used wiring and installation debugging. At the same time, some users based on the specific needs of the individual design requirements for the engineering system has also been continuously improved, which involves the application of software system development and program integration, this requirement is no longer a simple installation will be wiring projects The technical standards that the business can achieve.
At this time, the professional features of the solution providers are displayed. According to the customer's needs, integrating close-fitting product systems is a must-have professional capability for industry solution providers; according to the actual needs of users, rational planning and product system configuration are performed, and the construction and quality of the project are ensured. This is The network monitoring system solution provider's role is reflected.
“Because the solution provider understands products and technologies upstream, understands the needs of the industry and users downstream, and at the same time has a group of professional technicians who can make application development according to the customer's specific requirements, while the industry users need such solutions to develop personal Network security solutions to understand its inherent application needs." Zhang Junguang said.
According to Zhang Kai, a channel provider of network video surveillance equipment, from the technical point of view, the various hardware products on the market are similar in terms of competitiveness, and the key advantage is in terms of solutions and consulting recommendations. The real solution from implementation to application is not to simply push the product, but to make the customer satisfied by rationally matching the product and technology, letting it be more human and matching.
“When implementing a solution for customers, we will also encounter difficulties. For example, many customers have proposed to make network video monitoring probes smaller and smaller, and propose to integrate them into the degree of invisibility. From this point of view, we will not conduct Implementation and adoption, although technologically mature, proceed from the company's philosophy and consider the responsibility for social security is not to accept such projects.†Zhang Junguang said.
According to Zhang Kai, the success of products and solutions in the security market must be on the one hand to keep up with the trend of the times; on the other hand, it must also follow the country's general direction and industrial policies. "Technically, from the network bandwidth to video clarity, in the program, from the low-carbon environmental protection to risk aversion must reflect the actual effect of application requirements, but also to achieve the corporate social responsibility." Kay said.
In fact, as a security monitoring solution provider represented by Huanyu Feiyang, the solution provider is playing the dual role of the implementer and market leader in the security market. If it has the ability and strength to influence the industry, then it is such a role. The solution providers in the security industry have matured on the basis of the development laws and market needs of the industry.
In addition, from the technical characteristics of traditional monitoring products, the front-end camera is equipped with a back-end recording and storage function, and the integration of capture and alarm functions into the product has been realized and gradually matured. At the same time, in terms of product innovation, applications sharing from outdoor waterproofing to multiple product networks all reflect full-featured, multi-purpose features. Among them, high-definition video surveillance is taking advantage of its innovative concept step by step in the industry of the Huanyu Feiyang technology company. Zhang Junguang introduced that although the first two years of high-definition video surveillance has already been proposed by the industry, it was once a focus of attention. However, due to various reasons such as technology, cost, and demand, the market has not actually started. However, from this year's perspective, high-definition video surveillance is no longer stuck in the slogan. As a solution provider, Huanyu Feiyang not only starts to regard it as a key product technology development direction, but also regards it as the focus of marketing promotion.
Services and cooperation into the core competitiveness rely on mature and complete cases and technological innovation, while relying on successful projects in the industry and a wealth of video surveillance product line, Huanyu Feiyang is accumulating its own unique core competitiveness, "depending on the industry gradually Accumulation of successful cases, through professional services and mature products can make companies in the industry in an invincible position, many projects are from the industry's numerous relationship customers through word of mouth to achieve, in fact, if you want to get business The continuous success of the first, the first is to do a good job of customer service, the second is a mature product and program. Through this model to promote rather than rely on a single product."
Zhang Junguang added that working on services, such as tracking and monitoring through product visits and active service, is reflected not only in product sales, but also in pre-sale customer service. “Actually, the company does not rely solely on a single product to complete the marketing, but rather completes the brand and service as a key part of its business development, especially in the cooperation with channel partners, giving strong support from technology, training, and programs. With cooperation, at the same time to promote channel operators to give full play to their own advantages, from professionalism, service quality to support the appeal of the channel.†Zhang Junguang said.
In the channel cooperation, Huanyu Feiyang went through three mainstream channels to expand the market: On the one hand, it was a digital camera from the company's independently developed hardware products, and Huanyu Feiyang proposed the fun of digital video communication, and put the security network in video surveillance. The strategic direction is focused on video communication, and at the same time, civilian monitoring products are more in the direction of humane development. On the other hand, Huanyu Feiyang has penetrated traditional security channels through cooperation with traditional analogue surveillance product channels. Thirdly, most of the customer groups targeting POS products are supermarket chains. To cope with the market demand for video surveillance in the supermarket retail industry, Huanyu Feiyang gradually cooperates with POS machines and channel distributors of office supplies through relevant industry products. The channel has gradually expanded its market for video surveillance products.
With the advent of the 3G era and the rapid development of network technologies, the technological development trend of IP-based networks is driving a new round of prosperity in the security industry chain.