2011 Rabbit Road in the Business Industry Kanye Hardware Industry

The business year of the Year of the Rabbit in 2011 was not "good weather," and the Lantern Festival has not yet finished. The Chinese business community has continued to infringe on copyright infringement. In the festive season that was originally buzzing, some cold was thrown in.

Trademark infringement: Recently, Yibin Wuliangye Co., Ltd. filed a lawsuit against Beijing Shiyinbao Wine Co., Ltd., a liquor production company of “Heliliangye”. The reason is that “Qingliangye” is typically in “傍名牌”, which is intended to remind people of the popularity of “Wuliangye” to boost sales, mislead consumers, and infringe on Wuliangye’s exclusive right to use registered trademarks. Fairly competitive market economic order.

Song infringement: In the 2011 Spring Night of the Rabbit, with a "Music in the Spring" migrant workers rushed to the north and south of the migrant workers combination sunburst masculine also encountered problems. A few days ago, they were informed by the creator of the song, Wang Feng, that they could no longer sing all the songs they had written, including "In the Spring".

Product Infringement: Kaixin.com, a popular large-scale social networking site in China, has been sued by Beijing Longle Culture and Art Co., Ltd. for allegedly providing unauthorized songs for users to audition and download in the music section of its website. The operator ceased to provide trial listening and downloading of the songs involved in “Happy Network” and compensated the economic losses and reasonable expenses totaling 65,000 yuan.

The above three cases of infringement are not commensurate with the hardware industry. However, the awareness and efforts of the above companies and individuals to safeguard their own intellectual property rights are worth learning in the hardware industry.

Why is the hardware industry frequently infringed?

As we all know, the counterfeiting of well-known hardware products in the hardware industry has become increasingly prominent around the country, but many factors make it difficult for companies to protect trademark rights and patented invention rights. There are three reasons for the resolution:

First, many hardware products are different from other mass consumer products. There will not be many consumer reports, and many hardware product users will become a breeding ground for infringing products, especially imitation products involving patent infringement.

Secondly, law enforcement is not active, and the relevant departments such as industry and commerce, etc., in the daily management actions, have no special anti-counterfeiting measures involving hardware products.

Third, there is the high cost of rights protection. The vast majority of rights-protecting actions involve production companies taking the initiative to conduct joint operations with law enforcement agencies, from the situation of permanence, coordination and contact with relevant local authorities, to technical appraisal, and a series of work. Time-consuming.

However, trademarks and products are the facade of a company and are related to their immediate interests. Only by knowing how to cherish the fruits of their own labor and transforming intangible assets into revenues can the companies go further in the road of competition.

To this end, companies must prevent intellectual property rights from being infringed, safeguard their own rights and interests, and avoid losses caused by other companies' misuse of trademarks. They must raise their awareness of intellectual property rights and know certain strategies and tactics.

Hardware companies how to carry out rights?

On the road to protecting intellectual property, companies cannot be turned away from the dispensers. Whether it is trademark infringement or patent infringement, if enterprises want to achieve success in protecting their own intellectual property rights, they must take active actions to unite the major forces of the society and increase investment in intellectual property protection.

First of all, if the product is not to be counterfeited and the trademark is not stolen, the hardware company must first increase its own authority. Relevant personnel in the enterprise must monitor whether their trademark is infringed and discover and prevent it in time. In addition, the company must establish related rights protection agencies to provide protection for the protection of intellectual property rights, hire industry lawyers, and always allow professionals to help companies to carry out their rights protection work.

Secondly, companies should increase their efforts to crack down on infringers. They should combine criminal and administrative methods and use external help to allow the offenders to be punished accordingly. For the bad counterfeiters, they can collect evidence and report the case to the Public Security Bureau to allow the law to safeguard the rights and interests of the company. For counterfeit and found products, hardware companies can give feedback to the industrial and commercial departments, allowing industrial and commercial personnel to seize the infringers.

In addition, companies can also call for industry associations and industry alliances to join the maintenance of intellectual property. On the one hand, it can coordinate and organize the respondent enterprises to respond collectively, participate in industry standard negotiations, and interact and communicate with international organizations on relevant intellectual property rules; on the other hand, they can strive for understanding and support from the government and promote the improvement of intellectual property protection. law.

In short, the hardware companies to protect the hardware intellectual property rights work long way to go, the short-term raid review, will certainly not really give the company's rights and interests to bring much help, and only always ready to defend their rights in order to fight the 2011 rights protection war ".