"I want this Armani sofa", "I like this FENDI bed" ... In January, in the Da Vinci Chengdu store, the 2011 Italian Furniture Spring and Summer Exhibition was first settled in Chengdu, and the entrance of the exhibition was filled with all kinds of Luxury cars; crowded in the venue, facing the expensive new furniture of many international top brands such as ARMANI, VERSACE, CERRUTI, FENDI, Chengdu high-end owners have not been discouraged. "The amount of orders placed exceeds our imagination and exceeds our expectations," said Huang Zhixin, director of Da Vinci Home Furnishings. Abroad: Big fashion brands and top designers have entered the Chinese market one after another The hot scene of the top furniture consumer market surprised both Marco DeFontana and Fabio Montana from well-known Italian designers. "I didn't expect so many owners to come today, we just received a lot of design appointments when we entered China." Before, these two handsome guys had done interior design for many international celebrities, and now they have set their sights on it China. Like these top designers, more and more fashion big names are beginning to flood the Chinese home furnishing market. Fashion leaders Gucci, Fendi, Armani, Versace, etc. have successively entered the field of Chinese luxury furniture, injecting more into the high-end luxury furniture that once admired the retro style of the court Elements of determination and style, focus on life. Top furniture brands Saporitiitalia, Austria's top handmade furniture brands Wittmann, Germany Schlaraffia (Sulafiya), etc. are all optimistic about the Chinese market, using original imports to enter China. Domestic: Strong demand, luxury furniture consumer market usher in a golden period "Brands have entered the Chinese market, mainly because of the strong consumer demand for luxury goods in the Chinese market." Huang Zhixin believes that the Chinese luxury furniture market has entered a period of rapid expansion. Leonardo Da Vinci entered China in 1998, and his first flagship store in Shanghai was sought after by consumers. In 12 years, Da Vinci Group has owned 7 super home furnishing stores in China. Now Shanghai and Beijing add up, and they have replaced Singapore's turnover for one year in a month, which shows the popularity of luxury home appliances in the Chinese market. In addition, "Chinese people give money more easily, which is why many foreign professional designers are more willing to come to China." According to the "Hurun Wealth Report", there were 875,000 Chinese millionaires in 2010. More and more high-end customers are willing to invest more energy and funds in home decoration, and pay more attention to the quality of life. This market The demand will grow bigger and bigger. Forecast: annual growth of 20%, Chinese luxury furniture will blow out 10 billion In fact, it is not unexpected that such a hot sales scene in the top furniture consumer market, as long as the survey data of the well-known consulting company Bain & Company showed that China has become one of the fastest growing markets for luxury goods in the world, from Chinese consumers in the world In terms of purchase volume, China surpassed Europe and the United States, second only to Japan, and became the second largest luxury consumer market in the world.
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This has been fully confirmed in the field of furniture. Chinese consumers are quite strong in the performance of luxury furniture. According to the latest survey data of the well-known European information consulting company Euromonitor, there are more than 4 billion luxury furniture in China in 2010 alone Sales, after the impact of the financial tsunami in 2008, since 2009, China's luxury furniture has continued to be optimistic about this market at a growth rate of about 20% per year, "according to this growth rate, it is expected that China's luxury furniture in 2015 Sales will reach more than 10 billion. "
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