Scale is the development trend of stone enterprises

On July 17, the 6th China (Qingdao) International Building Materials and Decoration Materials Fair was held in Qingdao. The media interviewed Zhang Tao, the general manager of Taishi Group, for this exhibition. Ask him to analyze the future of China's building materials industry.

[Moderator]: First of all, I would like to thank Zhang for accepting interviews with our media. How many times have you participated in the Jianshe Fair?

Tai Tao Group General Manager Zhang Tao: The first time exhibitors. It is the third time to see the show.

[Moderator]: What kind of significance and value do you think Jianwu has for the building materials industry?

【Tao Group General Manager Zhang Tao】: To expand the influence of the company, bring their own products to the meeting, and invite customers to view it. This is the main content of our participation in the exhibition.

[Moderator]: This exhibition your company introduced some new products, can simply give an example?

【Tao Group General Manager Zhang Tao】: We mainly make stone products. Our exhibition brought about twenty new varieties. These varieties are from European countries including Belgium, including France and a few Egypt and Iran. Bringing new varieties, the variety of colors of the products is quite large, and the processing methods of the products are also new. The previous products were relatively heavy, relatively thick, and relatively heavy. Now we use advanced equipment to make the stone relatively thin. Plates of three millimeters and five millimeters avoid the coarse defects of the stone, and there are some innovative products in the processing. The process of product processing from the suit is also good.

[Moderator]: After you have just said that the thickness of the stone is also a new feature of the product, in addition to this feature, you feel that in today's highly competitive building materials industry, your product if you occupy a certain position in the same industry What other new features?

【Tao Group general manager Zhang Tao】: It is still necessary to operate in a large scale, because many companies like stone are very small and scattered. Most of the companies’ financial strength is relatively weak. Most companies have stocked goods like us. It is a local company in Qingdao. Our factory is outside the urban area of ​​Qingdao. Relatively speaking, we largely maximize our own inventory. Our factory discharge area is always full so that we can satisfy customers as much as possible. The demand, Qingdao local customers and even the surrounding radiation 150 kilometers is such an area, if there are any engineering needs, we as a large plant, we can cut it out and send it to the site to distinguish, there is a maximum speed to meet the needs of customers As a stone company, this is the foundation for future support. It must be risk-taking and zero inventories. This is something that the stone companies had previously lacked. This is what we want everyone to know. We have enough inventory. There is support here.

[Host]: We know that Jianye Fair is a platform for mutual exchange and learning. You are the first time to participate in the exhibition. What do you think if Jianbo will occupy your company's products for the whole year?

【Tao Group general manager Zhang Tao】: We do not expect that the once-building fair will increase sales volume. Our main purpose is to let everyone know that we are the largest stone company in Qingdao. We used to do it silently before. Many things, do a lot of projects, including projects around the world, including the Paris subway, including the London Olympic Games 2002 project, including the airport in Frankfurt, and the projects in several countries in Denmark are all we do, but we We are doing it silently. We have never promoted ourselves at the show. This time, it is mainly for everyone to know that our company has not only done so many projects abroad, but we also want to use our reputation in the country. The main purpose of coming to this exhibition is not to say how much sales you want to increase, but to let everyone know the existence of the company. It is now understood that in the increasingly tense environment, learn to walk on two legs.

[Moderator]: The traditional channel for you to choose to build the fair is to promote such brands at home and abroad. In addition to the traditional channels of the Construction Expo, e-commerce is also a relatively new industry. Are you willing to try online marketing?

【Tao Group general manager Zhang Tao】: We have been doing, but not many, we have a promotion on the Internet, we also bought some rankings can find us, but the effect is not particularly good so far, because after all It feels good to us that Alibaba.com site is very good, but there are many competitions and it is difficult to have a differentiated marketing. Therefore, e-commerce has a long way to go. E-commerce providers can provide some differentiated services. So far we have received business services. We still think that the traditional marketing approach may come more directly. E-commerce may have a potential, but until now we think it will take a little longer.

[Moderator]: Thank you, General Manager of Taishi Group for accepting our interview and wishing your company's products and brands can get higher promotion. Thank you!