Integrated ceiling into homogenization

As an emerging industry category, the integrated ceiling industry is also a rapidly developing industry. As a result, the integrated ceiling market has entered a period of brand confusion. More and more companies have entered the industry and disrupted the market. Brands, quality, and prices have also entered. The homogenization period is developed as follows:

(1) Crazy price war

We have found that integrated ceilings are cutting prices almost every day. You get 10% off, I get 20% off, he has 25% off, and the brands compete for "price reduction." Profits are getting lower and lower, and even not coming soon. Many people understand that the price war is not good, but no one can escape this fate. We have reason to believe that in the near future, these price-cutting companies will eventually die out. The price war is a double-edged sword. When you chop other people, you must injure yourself.

(2) miscellaneous cards running

In fact, not all companies want to cut prices, but are forced.

Because of the huge profits of the integrated ceiling industry in the past few years, many people became jealous and they all participated. The results can be imagined that various types of products are uneven and disrupt the market. In the current market, there are about 300 brands, but no more than 50 are truly powerful and branded. Most of the brands will disappear after a short period of time. They just come to the market to take a lap, and then take away the dots, leaving behind a bit of helpless market noise.

(3) Poor service and reputation

As mentioned above, companies that fight price wars and no-name brands have no guarantee of their services and reputation. Anything can be done when promised, as if it is better than those branded companies, but when they get the money, they will not accept anything. Sometimes white and black words are useless. The product has no warranty, and the installation quality is poor. During the use of the product, it is found that the product is not the same as the one originally ordered. The company has already disappeared in the market... Problems such as this happen from time to time.

We are very convinced that it will not take three years and the market will soon be stable. Because I believe that the more chaotic the market is, the less profitable it is, the brighter the market will be, and the more thoroughly the liquidators will be liquidated.

(1) Large enterprises and big brands must assume responsibility for maintaining the order of the integrated ceiling market. They must not be afraid of losses and insist on taking the road of high-quality, high-quality markets. Do not add fuel to the market and push the market further to death.

(2) Some powerful companies can start to do service, work hard to solve problems for consumers, strengthen consumer confidence, and promote the market. (3) Leading companies in the industry must establish their responsibility for the development of the industry, work hard to develop, continue to enter, and actively crack down on brand-name companies, and guide the industry toward healthy, energy-saving and intelligent development.

The future of the industry, the voice of the integrated ceiling industry

The concept of integrated ceiling was first proposed by AIA in late 2005. It began to enter the market in 2008 and was officially contacted by consumers in 2009.

Into 2009, many want to pull up the tiger skin to claim that he is the XX brand, a time integrated ceiling price war broke out throughout the industry. Manufacturers have discounted their profits, and many companies with insufficient strength have just fallen into 2010.

Some experts have suggested that if the integrated ceiling industry wants to get out of the quagmire of price wars, it must establish a brand image, must have technological innovation, and must realize the transformation of integrated ceilings, buckles, ceilings, and integrated service concepts.

Only the realization of industrial technology updates will realize technological innovations in integrated ceilings.