Spanish clothing brand ZARA, with its unique supply chain rapid response business model, realized the product from design concept to the finished product shelf only takes 10-15 days. Speed ​​is everything, and the industry-provided footwear industry in Wenzhou now has the same outstanding capabilities as ZARA. Relying on Wenzhou's local leather, shoe materials, shoe materials, shoe machines, packaging and printing industries supporting "speed supply chain", Wenzhou shoe industry has developed rapidly. According to Xie Yufang, secretary general of the Wenzhou Shoe Industry Association, 2,633 companies in the Wenzhou shoe leather industry are expected to reach an annual output value of 70 billion yuan this year, an increase of about 7 percent from last year's 65.2 billion yuan. In terms of export and output, Wenzhou shoes account for 1/10 of the domestic market share. Last year, Wenzhou footwear products accounted for 26.3% of the total exports of Wenzhou City. This year, Wenzhou’s foreign trade exports are expected to reach US$3 billion. Of the 10 billion pairs of shoes produced each year in the country, there are 1.2 billion pairs of Wenzhou shoes. The fastest 18 hours to make a pair of shoes Xie Yufang said that the current industrial chain in Wenzhou footwear industry is extremely complete, and the supporting industries cover almost all areas required for the manufacture of shoes, soles, shoes, and shoes. This point, the domestic origin of other footwear, can not compete with Wenzhou footwear. Zheng Xiukang, chairman of the Wenzhou Shoe Industry Association and chairman of Kangnai Group, said that customers now ordered a pair of leather shoes from Wenzhou's large Wenzhou shoe companies. “The fastest possible time is 18 hours.†and other parts of China. The shoe-making business needs at least three days to complete the same task. “The whole Wenzhou shoe leather industry can be said to be like a big factory for shoe processing. Because the local industry has a complete industrial chain, a company can obtain all kinds of matching supplies required for the production of shoes in the office without having to call outside the country. "Xie Yufang laughed. The rapid development of Wenzhou shoe leather and its supporting industries not only created a lot of wealth, but also provided a huge number of jobs across the country. “Only one Aokang company has 13,000 employees,†said Wang Zhenrong, president of Aokang Group. At present, there are at least 400,000 workers in the footwear industry in Wenzhou, and there will be no less than 500,000 employees in the upstream and downstream industries. Wenzhou shoe workers have become the largest group of more than 3 million migrant workers in Wenzhou. As early as September 12, 2001, due to the comprehensive strength of shoe leather and its supporting industries, Wenzhou was awarded the “China Shoes Capital†by China Light Industry Federation. Synthetic leather door-to-door takes only half an hour Wenzhou is also the "capital of China's synthetic leather." The person in charge of the Wenzhou Synthetic Leather Association told the reporter, “Buying synthetic leather must go to Wenzhouâ€, which is the conclusion that foreign buyers have made after comparing goods. As an important part of the supply chain of Wenzhou footwear industry, nearly 70% of Wenzhou shoes's upper leather is made of synthetic leather produced locally. If combined with synthetic leather materials used in clothing and furniture, the annual output of Wenzhou Synthetic Leather Co., Ltd. is equivalent to 84,000 cattle per year from slaughter. According to the responsible person's observation, the technologies and equipment used by Wenzhou Synthetic Leather Enterprise are advanced in the domestic counterparts, and they also have the advantage of high quality, low price and fast distribution. “The inventory rate of Wenzhou Synthetic Leather Enterprise is the lowest in the industry. Half an hour can be delivered to the shoe-making company's supply time, enough to illustrate the efficiency of Wenzhou synthetic leather companies." In 2008, 106 companies in Wenzhou's synthetic leather industry had an annual output value of more than 12 billion yuan. According to data from Wenzhou Customs, this year's foreign trade export figures for Wenzhou's synthetic leather enterprises are positive growth, except for negative growth in the first three months. In the first 11 months of this year, the city’s exports of synthetic leather increased by 5.4% to US$172.37 million. Wenzhou shoe has hundreds of years of development history Like the history of the development of Wenzhou shoes, the Wenzhou shoe industry, which has a history of several hundred years, has a relatively mature model in production, management, and sales. Wenzhou City Shoes (Sole) Industry Association Secretary-General said, whether it is other companies for Wenzhou shoe materials, shoe companies to do matching, or Wenzhou shoe materials, shoe companies supporting shoe companies, "because of a better industry The chain, the products of all companies are complete, as long as a phone, the supplier can send the goods to the customer." In addition, “the tacit agreement and trust that Wenzhou people have formed for a long time is also a very important factor in the industry’s maturity. Payment methods such as credit cards also make sales of Wenzhou shoe materials more convenient.†At present, the annual output value of more than 200 shoe materials and sole companies in Wenzhou About 15 billion yuan. Shoes suppliers from Wenzhou to the country. Wenzhou market shoe material products, a very complete variety, desiccant, Velcro, listing, double-sided adhesive, rubber band, elastic band, shoelaces and other related products everything. According to Zhu Shizhen, general secretary of the Wenzhou Shoes Materials Chamber of Commerce, currently more than 1,000 large-scale shoe material suppliers in Wenzhou have long been supplying goods to Wenzhou and throughout the country, and have formed a good reputation, “although profits are low. , But relying on the entire footwear industry chain, shoe suppliers mostly rely on large quantities to win and the industry grows bigger and bigger.†Zhu Shichao believes that compared to the shoe material market in Guangdong and Sichuan, Wenzhou's shoe material market started earlier, and thus shoe material products are more complete and the industry chain is more mature. “$$$$$$†Created a world-class shoe production base In the entire footwear industry chain, shoe-making machines that provide equipment specifically for the shoe-making industry are playing an increasingly important role. The production of shoe-making lines is inseparable from the shoe-making equipment. The “smallâ€, Wenzhou shoe machine industry has promoted Wenzhou to become another world-class shoe machine production base after Italy and Taiwan. Wu Xinmin, president of the Wenzhou shoe machine chamber of commerce, said that the shoe machine products produced by the Wenzhou shoe-making machinery company include shoe-like design, equipment for helping and forming, equipment to be installed on the sole, whole shoe decoration and laboratory equipment for the entire shoe production line. All products, fully equipped with the entire plant output capability. Many companies have their own characteristics in terms of product technology, production management and market sales. Many companies' R&D equipments are granted patented products and fill domestic gaps, reaching international advanced levels, especially Wenzhou's cold stick-shoe equipment, which occupies a share of national production. About 70%. At present, the annual output value of more than 100 shoe makers in Wenzhou exceeds 2 billion yuan. Wenzhou leather chemical industry has three major advantages According to Ye Zhengkang, Secretary-General of the Wenzhou Leather Chemicals Chamber of Commerce, in the turmoil of Wenzhou “inferior shoes†in the 1980s, the shoes were worn out, but in fact, the reason is that shoe glue and leather chemicals have quality problems. . Therefore, he believes that leather chemical industry is the cornerstone industry of Wenzhou shoe industry. Ye Zhengkang said that due to the promotion and promotion of the Wenzhou footwear industry, the leather chemical industry in Wenzhou, such as leather, shoe, and glue, now has three advantages. First, sales are stable. Wenzhou shoe sales led to the development of the leather chemical industry. Wenzhou leather chemical products, 80% of local shoe companies. Second, it has an advantage in terms of cost. In the logistics sector, transportation costs and storage fees are saved. In addition, due to the short period of time from the time of ordering to delivery, the capital operation capacity has been effectively improved. Thirdly, the total sales of Wenzhou shoes accounted for more than 10% of the national total. After the industry segmentation, the leather chemical industry has achieved rapid development. Now, Wenzhou's leather chemical industry has also formed a certain scale in the country, and its sales are spread all over the country. "Because of the advantages of the industrial chain, leather chemical companies have realized the two-way sales channels," Ye Zhengkang told reporters. According to incomplete statistics, Wenzhou leather chemical industry has more than 100 companies with an annual output value of about 4 billion yuan. More than 500 hardware decoration companies “We are not just making buckles. We are changing consumer spending habits. This is what I quoted from a group boss to describe the status of hardware buckles in footwear.†Huang Meiyong, President of Yongjia County Hardware Decoration Industry Association Yesterday afternoon, Wenzhou Hardware Decking Co., Ltd. has existed as the backing of Chinese shoes, the industrial chain is relatively complete, and it has its own manufacturing and sales channels, with the advantages of relatively low cost and stable quality. At present, there are more than 500 companies that produce metal fasteners in Wenzhou with an annual production value of about RMB 1.5 billion. Packaging and printing plants into shoe warehouses Speaking of the role of Wenzhou's printing and packaging industry in the footwear supply chain, Chen Pingxun, Secretary-General of the Wenzhou Printing Industry Association, expressed a bit of emotion: More than 300 printing and packaging companies in Lucheng District, and more than half of them are shoe boxes. He said that of the 70 billion yuan annual output value created by the Wenzhou shoe leather industry, 3% of them are brought by the printing and packaging companies of these shoe boxes. It is understood that last year there were 2732 companies in the Wenzhou packaging and printing industry with an annual output value of 19 billion yuan. Many of these printing companies are responsible for supporting all major industry chains in Wenzhou, such as shoe leather, clothing, and electrical appliances. The production and printing of the outer packaging boxes they use are mostly completed by these companies. Chen Pingxun said that sometimes, some shoe companies have just processed their shoes and immediately shipped them to a nearby packaging and printing plant for packaging. To save on transportation costs, some shoe companies temporarily stored their sealed shoes in the packaging printing company's factory. As a result, the packaging and printing factories were full of shoes everywhere, and many packaging printing business owners laughed and said that their companies have become warehouses for Wenzhou shoe companies. The processing of materials drives the villagers to get rich The processing of materials can be said to be the most extreme in the manufacturing industry chain of Wenzhou footwear. In Qiaodun Township, Cangnan County, the owner of the processing plant can receive the business of sticking shoe boxes or sewing non-woven shoe bags from the packaging companies in Longgang Town, the county. The process of this kind of processing is hardly to mention the technical content. Paste the cut cardboard into a box or use a sewing machine to sewn the folded nonwoven into a shoe bag... According to the complexity of the process and the different requirements of different brands on products, villagers who engage in processing business in their spare time can receive processing fees ranging from several centimeters to one or two cents from each product. Due to the continuous business of Wenzhou shoes, these seemingly insignificant processing fees have also caused many villagers in underdeveloped areas to embark on a relatively prosperous path. According to statistics from the Wenzhou Municipal Economic and Trade Commission, there are currently 43 city-level incoming processing villages in Wenzhou, and the annual processing wages are over 300 million yuan. The shoes-related business, in which accounted for a considerable proportion.
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