It is an indisputable fact that the property market is picking up in March and March. It is an indisputable fact from the sales data of the home market in March. But behind the warming, people also have such worries: How long can the home furnishing market recover and the warming is short-lived? Amazing, or normal trend? The sales of major home stores in Beijing reached or slightly exceeded the level of the same period in 2008, and the sales of some home brands increased by more than 30% year-on-year. From the interview point of view, the optimism of the bosses of most home-based companies has dominated the future market. However, how long this kind of recovery can last will undoubtedly draw a big question mark. On the whole, the home market in the first quarter, especially in March, is mainly caused by three aspects, and these three factors will also affect the home market to pick up. First, the property market rebound is a short-term phenomenon? Data from the Beijing Municipal Real Estate Transaction Management Network shows that in the first quarter of this year, Beijing's residential market experienced a rebound in trading volume, and the second-hand housing market picked up particularly. As of March 28, 2009, the transaction volume of second-hand housing in Beijing has exceeded 34,000 units. The growth rate in the first quarter was more than 100% year-on-year. The contracted volume of the 期房 exceeded 25,000 units, an increase of nearly 80% year-on-year. The Beijing Spring Fair in early April was even more. Turnover of 31.7 billion, the property market looks very beautiful and beautiful. However, behind the beautiful data, there is also a pot of cold water hanging above the property market. An industry expert believes that the suppression of the early suppression of the property market is too long, and the current rigid demand and investment demand have escalated, bringing with it the current “little spring†of the property market. However, this rebound does not mean that the industry’s overall recovery. He Yanjun, managing director of DTZ Leung Wing North China District, told a certain media not long ago that due to the current economic recession, the market lacks confidence and the inventory is huge. The property market is unlikely to reverse in the short term, and it is unlikely that there will be a strong rebound, but it is still promising in the medium to long term. If the property market is really what the industry said, the warming of the property market is a short-term phenomenon, so the long-term rise in the home market will undoubtedly be questioned. Second, how much is rigid consumption excavated? For the warming of the Beijing home market since March, the release of rigid demand is one of the main reasons. From the market understanding point of view, a large part of the owners of rigid renovation needs have chosen the spring decoration, a large part of the current has entered the final stage. As rigid demand customers are digested, the consumer power of the home market is clearly testing. At the same time, according to Li Ming, general manager of Wrigley's Beijing marketing, a considerable portion of the home-warming factor customers are accumulated customers in 2008. The excavation of new customers is a problem that households have to solve in the second quarter. As the spring goes by and the summer comes, the downturn in the decoration market is coming. How much rigid demand can be tapped in the home market? Third, if there is no promotion, can the market warm? The market recovered and sales went up, but profits did not increase. Obviously, the home market's recovery is due to the company's high frequency, high discount price promotions. As long as you ask in the market, almost all brands have the greatest promotional efforts this year, and prices are often given the rarest history and lowest history. In the past, brand discounts were not discounted, and brand promotions that were good at promoting sales in the past were even more aggressive. In the home market in March, "Wrigley tile audience 5.n fold," "toilet special price 399 yuan", the iconic floor even launched 69 yuan / square meter all-inclusive copy price; a furniture brand, in the past to find the boss as a friend, Only a 15% off, but in the face of market adjustments, they all played 80% off promotions, and even 70% off. In the past, Meikemeijia (view map), Qumei, Kohler, and TOTO did not discount and put down big-name shelves. Promotions. In the industry's view, the recovery of the home market is directly linked to high-cost promotions. Consumers' sensitivity to prices has prompted home companies to make a fuss about prices. Under the temptation of low prices, the market has experienced phased consumer blowouts. However, if the low-cost promotions that we thought were really conducive to the development of this industry, or that the quality of the home improvement market is so high? Home Spotlight Market Dynamic Lighting Brand Home Furnishing Home Decor Toilet Furniture Home Floor Tiles Tiles Flooring Tiles Decoration Home Decor Tiles
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